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大象传媒
Scotland submits plans for new HQ
大象传媒
Scotland has submitted a planning application to Glasgow City Council
for its site at Pacific Quay on the south bank of the Clyde.
The project will create the first purpose-built 大象传媒 digital headquarters,
providing accommodation and facilities for around 1200 staff.
大象传媒 Scotland Controller John McCormick said that the planning application
was an important and exciting step forward in the development of
the entire Pacific Quay site.
"This landmark project will form the flagship of our strategy
to create more stimulating and flexible working environments for
staff, in a stunning new building that is more welcoming to our
audiences.
"We have an opportunity which comes very rarely: to provide
a world class broadcasting centre and help create a new and dynamic
media quarter, regenerating an important location close to the heart
of the city.
"The planning submission is an important step toward achieving
that vision."
The new complex will include public spaces and amenities designed
to make the 大象传媒 more accessible and welcoming to visitors.
Digitally equipped for national and international radio, television
and interactive, the 32,500sq metre new HQ, due to be completed
in 2007, will place 大象传媒 Scotland at the heart of a unique urban
media community of broadcasting and digital media production companies.
The building, by leading international architect, David Chipperfield
and his team, will display a significant presence within the Pacific
Quay framework.
The remarkable glass fa莽ade will ensure that the perspective of
the building will change throughout the day, season and viewpoint.
A defining feature will be an internal, stepped 'street' that will
rise throughout the entire length of the design, providing break-out
spaces and informal meeting areas, as well as offering visitors
a dramatic view of 大象传媒 Scotland at work.
This is Chipperfield's first major building in Scotland. It is hoped
that the new 大象传媒 headquarters building will become a focal point
for the continued development and regeneration of Pacific Quay.
The 60-acre site is currently undergoing a huge transformation and
already houses the Glasgow Science Centre, IMAX Cinema, Scottish
Criminal Records Office and the Millennium Tower.
"Pacific Quay will undoubtedly grow to become the hub for media
activity in Scotland," said John McCormick.
"I look forward to 大象传媒 Scotland being at the heart of that dynamic
creative community."
In line with its strategy to direct more money into programme making,
大象传媒 Scotland plans to source funding by raising the finance through
a bond issue. This will enable the development to be undertaken
at no additional cost to the licence fee payer.
大象传媒 Scotland's planning submission will now be considered by Glasgow
City Council, alongside consultation with public bodies such as
the local community councils, the public utility companies and the
Council's own Highways Department.
Members
of the public may inspect the application at the Council's offices
over the next 16 weeks.
大象传媒 Scotland will also continue to work in partnership with Pacific
Quay Developments, Scottish Enterprise and Glasgow Science Centre
to progress the development of a new masterplan for Pacific Quay.
Notes
to Editors
1.
David Chipperfield Architects (DCA)
Founded in 1984, David Chipperfield Architects is an internationally
renowned practice with offices in London, Berlin and New York.
The business has extensive architectural experience across a widely
varied portfolio from museums, galleries, private houses to retail
spaces and offices.
Principal projects since the practice's inception include:
River
& Rowing Museum, Henley; British Film Institute London; Wagamama
London; Joseph London; Circus Restaurant, London; Knight House,
Richmond London; Gormley Studio, London; Vitra Showroom, London;
Hugh Lane Gallery, Dublin; Museum Island Masterplan, Berlin; Neues
Museum, Berlin; New Entrance Building, Berlin; Kaistrasse Studios,
D眉sseldorf; Ernsting Service Centre, Coesfeld-Lette; Ansaldo 'City
of Cultures', Milan; Pasquale Bruni Showroom, Milan; Palace of Justice,
Salerno; San Michele Cemetery Extension, Venice; Palace of Justice,
Barcelona; Bryant Park Hotel, New York; Lever House, New York; Shore
Club Hotel, Miami and many shops around the world for Dolce & Gabbana.
They have also completed a number of projects in Japan, including
the Matsumoto Corporation Headquarters, Okayama; Gotoh Museum, Tokyo
and Toyota Auto, Kyoto.
DCA has won over 20 national and international competitions and
many international awards and citations for design excellence, including
RIBA, RFAC and AIA awards and the Andrea Palladio Prize.
In
1999, David Chipperfield was awarded the Tessenow Gold Medal. The
practice has also won numerous awards for its design of the River
and Rowing Museum at Henley-on-Thames.
2. Selected images
Artist's
impressions of the new 大象传媒 Scotland headquarters building at Pacific
Quay, are copyright 大象传媒 Scotland and available on request.
3. 大象传媒 property strategy
The 大象传媒 is now seeking to reaffirm the highest standards of architecture
and design in its buildings.
Val Myer's Broadcasting House was enthusiastically received in 1932.
The
大象传媒 recognised that its new building had to encapsulate the sense
of adventure at the dawn of a new age in broadcasting, and it needed
the best architects and artists to achieve that aim in producing
this gem of the age. Eric Gill, Serge Chermayeff, Wells Coates and
Raymond McGrath were all involved.
There are very few other examples of good architecture in the 大象传媒's
500-building property estate. Most buildings are in need of heavy
investment to bring them up to date. The 大象传媒 has now embarked upon
an ambitious, large-scale property strategy.
This
includes bases being established in the Michael Hopkins' Forum building
in Norwich, in the Mailbox shopping centre in Birmingham, and in
MacCormac Jamieson Prichard's Priory Place in Coventry.
In London, the 大象传媒's operations will be focused on three sites:
Broadcasting
House, White City and Television Centre.
The
Broadcasting House redevelopment, designed by Sir Richard MacCormac,
will house the entire network radio and news operation together
with the World Service.
More information is available -
Broadcasting
House, London - the creation of a major new broadcast centre
Television
Centre will be returned to its original use as a TV programme production
centre and White City, planned by Allies and Morrison, will take
on a new life as a vibrant media village.
These
developments are all designed by world leading architects.
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