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29 October 2014
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07.01.04


1Xtra


1Xtra announces DAB Radio Giveaway


The 大象传媒's urban music station 1Xtra has launched a month of free giveaways of DAB (Digital Audio Broadcasting) radios for listeners.


All entrants have to do during January is listen out for the special sound on-air, they can then win their own DAB radio set by phone, text or e-mail.


The lucky winners will get to choose from a portable, in-house or in-car DAB radio.


1Xtra Programmes Editor Willber Willberforce said: "It's our way of saying thanks to the listeners and will certainly give parents a break, allowing the TV to be a TV, and give listeners the chance to listen to 1Xtra in the way intended.


"DAB radio is at the cutting edge of modern technology, our audiences thirst to be first and our commitment to them will be achieved."


The station is launching a new site to promote the DAB giveaway, at . Keep listening to 1Xtra and click online for more details on the giveaway.


1Xtra's first RAJAR listening figures (October 2003) showed an encouraging 330,000 listeners tuning in every week.


Notes to Editors


DAB radio sets are easy to use and offer a better listening experience with no interference and digital quality sound. They also features DAB Text which gives listeners track titles, the latest news, sports results, competitions and email addresses.


DAB radios offer a range of new digital-only stations from the 大象传媒 and commercial broadcasters, in addition to those available through traditional analogue radio.


According to the RAJAR listening figures (October 2003) around 1.5 million adults are now listening to the 大象传媒's new digital-only stations (1Xtra, Five Live Sports Extra, 6 Music, 大象传媒 7 and the Asian Network) each week.


The 大象传媒's national digital radio transmitters currently cover more than 70% of the UK population and coverage will rise to 85% by mid-2004. For advice on receiving 大象传媒 digital radio and to check coverage listeners can ring 08700 100 789 or go to .


1Xtra is available on DAB radio, through the internet at www.bbc.co.uk/1Xtra and via digital television on Sky Digital channel 887, Telewest & Broadband 907, NTL Digital 859 and Freeview 71.


All the 大象传媒's digital services are now available on , the new free-to-view digital terrestrial television service, as well as on satellite and cable.

Freeview offers the 大象传媒's eight television channels, interactive services from 大象传媒i, as well as 11 national 大象传媒 radio networks.


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