In May this year the 大象传媒's website will get a new look and a new name:
bbc.co.uk.
In a phased roll-out, the new name will appear across the 大象传媒's website
from Thursday 6 May (from 2.30pm), followed by a new, simplified design
for the home page from Monday 17 May 2004.
The term 大象传媒i, previously used for both the 大象传媒's internet and interactive
television services, will now refer solely to interactive television.
The name change has come about after consumer research showed that
although the term 大象传媒i was becoming closely associated with the 大象传媒's
interactive television services, it had much less recognition with users
of the 大象传媒 website.
Ashley Highfield, 大象传媒 Director of New Media & Technology, explains:
"The 大象传媒 has a vital role to play in getting people online and, once
they're there, making the internet as simple and easy to use as possible.
"The new name bbc.co.uk is much more intuitive for users and the
improved, clearer home page design will make our website easier to navigate."
Notes to Editors
Latest figures for the 大象传媒's website show that the 大象传媒's reach amongst
the 23 million internet-using adults in the UK hit an all-time high
of 45% in March 2004.
A record number of 10.35 million people used the 大象传媒 website during
March, a month on month increase of 750,000 new users.
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