Category : New
Media; C大象传媒
Date : 17.05.2004
Printable version
大象传媒 launches
C大象传媒 Search, a new family-friendly way to find children's content on
bbc.co.uk
大象传媒 launches new children's mobile service to access Newsround stories
via mobile devices
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C大象传媒 Search, a new UK-focused, family-friendly search
tool which gives children the opportunity to search on content from
the C大象传媒 website and a selection of pre-approved sites on bbc.co.uk
and external sites, suitable for children, launches today.
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Until now, many search facilities aimed at children
have been American-based but C大象传媒 Search aims to filter content which
is relevant for a UK children's audience.
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It will enable children to search through a selection
of UK child-specific content easily and safely, whether they are researching
a science project, searching for latest news headlines or simply want
to find out more about their favourite TV programmes.
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They will also be able to browse a selection of the
most popular sites for specific areas of interest such as music, TV
programmes and animals.
As well as having the opportunity to search through C大象传媒 content and
other relevant sites on bbc.co.uk, children will also be offered a selection
of links to external sites suitable for children.
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The recommended external sites have been pre-approved
by the 大象传媒 as offering safe and suitable content for children between
the ages of six and 12 years.
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The tool is easy to use and available on every C大象传媒
web page.
In the UK 48% (4.5m) children between the ages of seven and 12 now access
the internet at least once a month, and two thirds of the total number
of children in the same age group have internet access available at
home.
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C大象传媒 Search offers parents the reassurance that their
children are using the internet in as safe a way a possible.
Roy Edmonds, Editor, C大象传媒 interactive says: "C大象传媒 content is hugely
popular, with an average of 1.8m visitors logging onto the C大象传媒 site
each month to view favourites including Tracy Beaker, Newsround, and
Dick and Dom in Da Bungalow, and with the rise and rise of the internet,
children are becoming more demanding web-users.
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"We are constantly looking at ways in which C大象传媒
can offer children a better web experience.
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"We felt it was important to offer children a specific
search tool so that they can locate the content that they will be interested
in more quickly.
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"We also know that 55% of all children in the C大象传媒
age group [7-12 years] use the internet to search for content for homework
projects so we have improved the ways in which this content can also
be accessed through the C大象传媒 Search."
The new C大象传媒 Search is part of a wider initiative to offer children
more ways to access more child-specific information from bbc.co.uk.
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C大象传媒 has also launched a new mobile service that offers
children the opportunity to read the latest news headlines from Newsround,
wherever they are, via a mobile device with internet access such as
mobile phones and PDAs.
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The new mobile service is a UK first, and is an extension
of the hugely successful raft of existing Newsround content.
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Ashley Highfield, Director New Media and Technology,
said: "We know that the number of children being exposed to using
the internet is growing all the time.
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"With 4.5m children between the age of seven and
12 accessing the internet at least once a month, as a means of information
and entertainment, we have a responsibility, as a content provider and
as a public service broadcaster, to offer a family-friendly environment,
offering children's content.
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"It is important that children learn to use the
internet efficiently and responsibly and there is content available.
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"Our research reflects that children are becoming
increasingly technologically aware, with the rise in internet use and
mobile, and we are simply reacting to the demands of that audience,
offering approved, relevant content across easily accessible platforms."
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Notes to Editors
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For more details please visit
