Category : TV
Entertainment
Date : 18.05.2004
Printable version
The Apprentice,
the series that gives a unique insight into the competitive world of
business, is coming to 大象传媒 TWO with Sir Alan Sugar at its helm.
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Sir Alan, one of Britain's most successful entrepreneurs,
guides 14 candidates as they vie for his approval, and the knowledge
that they can make it in the world of business.
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Made by Talkback, the series will see the 14 contenders
face the longest and most gruelling interview of their lives.
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They will carry out weekly assignments to test out their
business acumen and entrepreneurial skills.
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Each week, Sir Alan will fire one of them, leaving
the rest to go on to another equally challenging task.
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The one candidate who proves their worth and capability
will secure a year-long job with one of his companies and a six figure
salary.
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Sir Alan, an "East End boy made good", has
worked hard to get where he is today.
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Brought up in a council flat in London's East End, he
is Chairman of Amstrad plc, the largest individual shareholder in Tottenham
Hotspur, owner of Viglen the computer company and owner of the one of
the largest private property companies in Britain.
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He has long been a major champion of promoting enterprise
in the UK.
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Sir Alan says: 聯My philosophy has always been to
work hard, be honest, be frank, be credible and always learn from your
mistakes.
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"My good news/bad news approach to business has
earned me a reputation for being blunt but you聮ve got to have what
it takes to make it in business.
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"I was delighted to be approached
for this role. It sits perfectly with my long held belief in the importance
of promoting enterprise. What a great platform."
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Jane Lush, 大象传媒 Controller Entertainment Commissioning,
added: "The Apprentice is a breath-taking and original way of using
entertainment to bring business to those who might not have thought
it was for them."
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Daisy Goodwin, Editorial Director at Talkback productions,
will co-exec produce the series with Peter Moore (Cutting Edge, Jamie's
Kitchen), and Tanya Shaw (Lad's Army, I'm A Celebrity聟, Pop Idol)
as series producer.
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Patrick Uden will be involved as a senior programme
consultant.
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Daisy Goodwin says: "I'm very excited to be making
The Apprentice, the first entertainment show to have a real point 聳
to show what it really takes to get ahead in business."
Peter Moore says: "This is a series that tests entrepreneurial
skills and rewards the winner with a fantastic job, at the same time
acknowledging the British sensibility towards naked ambition and the
accumulation of wealth."
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The Apprentice is based on the hit United States series
of the same name and was created by Mark Burnett and produced for NBC
by Mark Burnett Productions.
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Mark Burnett is British and a former member of the
Parachute Regiment that served in the Falklands.
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The series was a huge hit for NBC achieving 28 million
viewers for the finale in April 2004.
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The American show will air on 大象传媒 TWO later this year.
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Anyone wishing to take part in the show should go to
to apply.
