The 大象传媒's new Director-General Mark Thompson arrived
for his first day at the helm today with a clear message to staff of
the need for real, radical change over the next few years.
Outlining a restructuring of the 大象传媒's Executive Committee, Mr Thompson
also announced reviews into its commercial businesses, production and
commissioning, and how to increase efficiencies and control costs through
self help.
"We are going in to this with a genuinely open mind but these are
questions which are not going to go away. If we did not examine them
thoroughly ourselves, others would do it for us," he told 28,000 大象传媒
staff around the UK.
Mr Thompson paid tribute to his predecessors Greg Dyke and John Birt
as brilliant leaders in very different ways.
"They got the 大象传媒 successfully to this point. Now, with the guidance
of 大象传媒 Chairman Michael Grade and the rest of the Governors,
we have to find our own way of taking the 大象传媒 on to the next stage."
Mr Thompson said that since he left the 大象传媒 in early 2002 to become
Chief Executive of Channel 4, both the 大象传媒 and he had changed and he
was coming back with fresh eyes.
Internal changes led by Greg Dyke had done the 大象传媒 good but it now
needed to look at the outside world and address key concerns.
He outlined some of the themes that will emerge next week when the
大象传媒 publishes its manifesto for the future and contribution to the debate
over renewal of its Royal Charter.
"Without great programmes, great content, we're nothing. Our task is
going to be to change the 大象传媒 more rapidly and radically over the next
three to five years than at any previous point in its history.
"We believe that over the next decade the 大象传媒 will have a bigger role
than ever in building public value, creating a far more open, responsive,
agile 大象传媒 and always putting our audiences first.
"The 大象传媒 is a kind of Noah's Ark in a digital world which otherwise
might have too little space for creativity and conviction," said Mr
Thompson.
One of his first moves will be to make the structure of the 大象传媒 simpler,
more effective and more able to adapt and change by creating three new
boards, covering the 大象传媒's main activities (details
below).
Mr Thompson will chair a cross media Creative Board made up of all
divisions that drive the 大象传媒's creative work.
Alan Yentob, currently Director of Drama, Entertainment
and C大象传媒, will also become the 大象传媒's Creative Director.
Deputy Director-General Mark Byford, in an enhanced
role, will now lead all the 大象传媒's journalism.
He will chair a new Journalism Board, bringing all the 大象传媒's journalism
at an international, UK, national, regional and local level together
for the first time.
The board will also implement all the recommendations of the independent
Neil Review, convened to identify lessons following Lord Hutton's Inquiry,
which will be published in full tomorrow (Wednesday).
Mr Thompson said the Governors had rightly rejected splitting the role
of DG and Editor-in-Chief post-Hutton.
"Nonetheless I recognise that the 大象传媒's journalism will require more
continuous and concentrated editorial leadership at the top of the organisation
as we go forward.
"I have asked Mark Byford to make journalism the centrepiece of
his role as Deputy DG," said Mr Thompson.
Finance Director John Smith will chair the third board,
covering the 大象传媒's commercial businesses, giving greater strategic clarity
and realising economic and creative potential.
He will also take on the new role of Chief Operating Officer (COO),
taking charge of all the 大象传媒's commercial and resourcing subsidiaries,
as well as leading its Finance and Property departments.
A fourth major strand of work will be led by Caroline Thomson,
currently Director of Policy and Legal, who becomes Director of Charter
Renewal, reporting to both the Director-General and the 大象传媒 Chairman.
Mr Thompson said the creation of the three boards meant he could reduce
the 大象传媒's Executive Committee from 16 people to a tighter Executive
Board of nine (details below).
"The new structure remains flat. But the new Executive Board will
be a real decision-making body with a strong sense of collective responsibility
and accountability. I believe it is going to take decisions more quickly
and will be more radical where necessary," he said.
Reviews will also be undertaken, reporting by the end of the year,
into three main areas - commercial activities, production and commissioning
and efficiencies and value for money.
John Smith will lead the review of all the 大象传媒's commercial
businesses, involving external stakeholders, addressing the key questions
of what activities the 大象传媒 should undertake, whether it should do it
alone or with partners, and how they can build more value back to the
public.
Carolyn Fairbairn, Director of Strategy & Distribution,
will head the Commissioning and Production Review.
This will ask the key question about how the 大象传媒 ensures the licence
fee has access to the best ideas and delivers real public value.
It will look at the balance of in-house and independent programme supply,
relations with commissioners and the advantages of having an in-house
creative powerhouse.
Mr Thompson said he would also launch a 大象传媒-wide programme looking
at increasing efficiencies, costs controls, value for money and self-help.
"The financial picture is tight. Every bit of licence fee has been
allocated to the end of the current Charter - and this year the 大象传媒
is spending more than its income. That was planned but nonetheless it's
something to keep an eye on.
"As we are now in debt we need to keep a very careful control
on cash - we cannot risk exceeding our statutory borrowing limit."
He said self-help would be the starting point to meet financial burdens
like increased pension contributions and fresh calls on investment like
helping build a digital Britain.
He also said that Greg Dyke's strategy to find ways of moving significant
parts of the 大象传媒's operations out of London and into the rest of the
UK was right.
Director of Sport Peter Salmon and Director of Nations
& Regions Pat Loughrey will continue to look at the
costs and creative implications before settling on a plan and will report
back in the autumn.
Notes to Editors
Previous Executive Committee
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