Category: 大象传媒
Date: 29.06.2004
Printable version
A new regional
television region is to be created in Central England for Bedfordshire,
Buckinghamshire, Hertfordshire, Northamptonshire and Cambridgeshire.
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The new 大象传媒 centre will be based in Milton Keynes and
incorporate 大象传媒 Three Counties Radio, which will eventually transfer
to the city from Luton.
The announcement was made today as part of the biggest shift of investment
out of London and into the Nations and Regions in the 大象传媒's history
by the 大象传媒's Chairman Michael Grade and Director-General Mark Thompson.
The move will see a new regional news programme created, broadcasting
to almost three million viewers across the west of the current Look
East area on 大象传媒 ONE.
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Look East will continue to broadcast a separate programme
across Essex, Norfolk and Suffolk.
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Mark Thompson said today: "The 大象传媒 is still far
too London-based and this is simply not acceptable for a modern public
service broadcaster that draws its income from all parts of the UK.
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"The 大象传媒 should reflect the
whole UK. One of the best ways of ensuring that it does is to base it
across the whole UK, close to audiences and talent in all the nations
and regions.
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"Over the period of the next Charter, there will
be a significant shift of money, commissioning power, production and
people out of London and into the rest of the UK.
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"Licence payers everywhere
will benefit from a 大象传媒 that is far more active in the area where they
live and creates more programmes and services that are directly relevant
to their lives and interests."
Tim Bishop, Head of Regional and Local Programmes at 大象传媒 East, says:
"We have today committed to provide a new regional television service
for the west of the current 大象传媒 Look East region.
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"This is an exciting move that will bring more
local and relevant news to all our viewers by creating separate, dedicated
local news services for the East and West of the region."
The 大象传媒 will now explore location options for the new centre in Milton
Keynes, and timescales for the move are yet to be confirmed.
