Category: New
Media; 大象传媒
Date: 05.07.2004
Printable version
"Philip
Graf has produced a thorough and insightful review of the 大象传媒聮s
online service.
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"He is generally positive about the distinctiveness
of its content and its impact on commercial competitors.
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"His report also contains a number of sensible
recommendations about how the service should operate in the future and
how it should be both managed and governed.
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"These recommendations will receive detailed consideration
over the next few months, and the Governors will make a full response
by the end of October.
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"Philip Graf recommends various changes in the
大象传媒's governance and accountability arrangements; his central recommendation
being that the Board should have access to more expert, and more independent
advice to assist Governors in their scrutiny of bbc.co.uk.
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"The Board of Governors agree and indeed, in the
大象传媒's recently published contribution to the Charter Review debate,
Building Public Value, the Board announced it will create a new Governance
Unit, working separately from the rest of the 大象传媒, to provide independent
advice across all the 大象传媒's services.
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"Among new initiatives and along with all other
大象传媒 public services, bbc.co.uk will have a service licence granted by
the Governors defining its remit, performance targets and budget.
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"This licence will take full account of the Graf
report recommendations. Any change in the terms of this licence will
require the permission of the Governors.
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"大象传媒 management will be held to account for delivering
against the terms of the licence.
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"Furthermore, the Board will measure the performance
of all 大象传媒 services against four criteria to determine the public value
of 大象传媒 services, these are: reach, quality, value for money, and market
impact."
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