Category: News
Date: 05.07.2004
Printable version
As 大象传媒 Television
News celebrates its 50th anniversary, 大象传媒 ONE's Ten O'Clock News looks
to the future, announcing the launch of the UK's first interactive television
news bulletin in Autumn 2004.
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Ten O'Clock News Extra will be available on digital
satellite, Freeview and digital cable platforms and will provide an
added depth and context to the news.
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From later this year - by pressing the red button on
their handsets - viewers will be able to get behind the day's events,
with longer interviews, extra footage and background information on
the day's stories.
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Ten O'Clock News Extra will provide a "tell me
more" service, with profiles of the names in the news and instructive
graphics in a new form of interactive TV journalism.
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The content will be provided by the Ten O'Clock News
team, and will be available Monday to Friday from 10.00 to 10.45pm.
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Viewers will be able to access more information on
up to three of the bulletin's stories.
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Director of 大象传媒 News, Richard Sambrook, says: "The
大象传媒 News audience consistently tell us that they want even more information
on the day's events.
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"Ten O'Clock News Extra will provide that platform
for added depth and context to the bulletin and will help drive a new
audience towards our interactive services."
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Head of 大象传媒 News Interactive, Richard Deverell, says:
"This is a hugely exciting innovation for 大象传媒 News.
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"It is the world's first interactive daily TV news
bulletin and will help viewers understand the top news stories by providing
extra background information in a visually rich and engaging format."
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The 大象传媒 has commissioned interactive TV specialists
Two-Way TV to provide the application technology.
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Two-Way TV have worked closely with all the major television
broadcasters in the UK and have a wide knowledge of television audiences
and what they want from an interactive application.
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Emma Somerville, Head of 大象传媒 Interactive Programming,
says: "We are delighted to be working with Two-Way TV on such a
flagship application. Two-Way TV are adept at dealing with technological
advances and will bring an added dimension to the project."
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大象传媒 Television News is 50 years old today, Monday 5
July 2004, at 7.30 pm.
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