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24 September 2014
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大象传媒 Radio to publish new online figures


Category: Radio

Date: 14.07.2004
Printable version


The 大象传媒 today revealed plans to publish the monthly online, streaming and 'on demand' performance of all its national radio stations on the internet.

Speaking at the 2004 Radio Festival, 大象传媒 Director of Radio & Music Jenny Abramsky told the radio industry: "When talking about our radio networks we should look at all their performance, not just their RAJAR figures."

"The eighth Charter will take us into the second digital age," said Jenny Abramsky.

"For all of us in radio that means we have to address and interact with our audiences on many platforms, through many different technologies.

"I believe our online performance on those platforms should be as public as our analogue performance, so from the autumn we will make these statistics available on the web."

The move underlines the 大象传媒's commitment to digital radio and highlights its extra responsibility to invest in moving radio and its listeners forward, using and consuming new technology.

Describing some recent successes, she spoke of Radio Five Live's coverage of Euro 2004, which eclipsed all previous traffic and listening records for the station 聳 840,000 listeners online generated 13.3 million page impressions and 1.4 million listening hours.

The site 聳 bbc.co.uk/fivelive - received more than a quarter of a million 'on demand' requests.

She also highlighted Lost Boy - the story of the cult singer-songwriter Nick Drake which marked the 30th anniversary of his death 聳 which became the most requested 'on demand' Radio 2 programme ever, attracting more than 60,000 'listen again' requests in just one week.

"Technology is ever changing," continued Jenny. "The 大象传媒 Radio Player has shown how audio on demand can enhance the licence payers experience.

"Downloading offers further opportunities; on Radio 4, the decision to make this year's Reith Lectures available as an experimental download was warmly welcomed by internet listeners, many of them living beyond the reach of the station's transmitters.

"This is an extremely encouraging pointer to the way in which 大象传媒 Radio's programme portfolio can become increasingly available in ways our listeners will demand."

She also applauded both commercial radio and 大象传媒 Radio's commitment to educating listeners about digital radio: "Two months ago, during Radio 1's Digital Week, all Radio 1 programmes talked about "3 New Ways to Listen" via DAB digital radio, digital television and the internet.

"The message was unmissable and generated an amazing reaction from listeners, with 500,000 responses about digital in one week."

She added that Radio 2 will run a digital awareness campaign in September.

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Category: Radio

Date: 14.07.2004
Printable version

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