Category: World
Service
Date: 10.08.2004
Printable version
大象传媒 World
Service has teamed up with Kenya's leading mobile phone services provider听to听unveil听an
international breaking news alert and headline news service.
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While 大象传媒 breaking news alerts will now be available
on听the Safaricom Get iT 411 infotainment channel, Safaricom subscribers听will
also able to access听大象传媒 international headlines and African football
news听on demand.
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Joseph Warungu, Editor, 大象传媒 African Service, said: "More
than six million people listen to the 大象传媒 World Service in Kenya.
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"It is a crucial market for us and we are constantly
seeking new ways to serve our audience better.听
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"Now, through this partnership, Kenyans will be
kept updated through their mobile phones - an increasingly popular means
of communication."
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Safaricom听Chief Executive Officer Michael Joseph
said: "Safaricom's听association with the听大象传媒, a reputable
international news service, complements听our existing national news
service on the Get iT 411 News channel.
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"Subscribers will receive the most up-to-date and
accurate international news听alerts as events unfold on the global
scene."
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Safaricom's听Get听iT 411 is an SMS based information
service providing subscribers with instant听information and entertainment
news alerts both on request and through subscription.听
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大象传媒 World Service is an international radio and online
broadcaster with 146 million listeners around the world.听
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In Kenya it is available on听short wave听frequencies
and on FM frequencies in Kisumu 88.2 FM, Mombasa 93.9 FM, Nairobi 93.7
FM听and Nyeri 92.3 FM听in both English and Swahili.
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大象传媒 programmes are also available on the partner FM
station Kameme 101.1 FM.听听听
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大象传媒 World Service can also be accessed via WorldSpace
digital receivers across Africa.
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Notes to Editors
大象传媒 World Service broadcasts programmes around the world in 43 languages
and is available on radio and online at bbcworldservice.com.
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Its international online site attracts around 280 million
page impressions a month.
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Safaricom is Kenya's听leading mobile phone operator
with more than 1.8 million subscribers.
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By keeping pace with the global mobile telecommunication
scenario it has created a niche in the Kenyan market.
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Further information can be found at safaricom.co.ke
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