Category: 大象传媒
Date: 13.10.2004
Printable version
The 大象传媒 today
welcomed the publication by the DCMS of an independent review of the
大象传媒's digital television services, led by Patrick Barwise, Professor
of Management and Marketing at London Business School.
听
The 大象传媒's Board of Governors has made an interim
statement.
听
The publication of the report into 大象传媒 THREE, 大象传媒 FOUR,
CBeebies and The C大象传媒 Channel is the culmination of a review process
that has included both public and industry consultation.
听
As requested by the Secretary of State, the 大象传媒 Governors
will make a full response to the Barwise recommendations in November.
听
The review finds that all four channels are creating
net public value, that they have all largely met their remits and their
market impact is limited relative to their public value.
听
It comments: "taking into account both citizenship
and consumer aspects of value for money, CBeebies represents excellent
value for money, C大象传媒 very good value for money, and 大象传媒 THREE and 大象传媒
FOUR fairly good value for money".
听
Other findings include:
CBeebies is "a triumph and an exemplary PSB
service for preschool children".
C大象传媒 is a "distinctive service with high
quality UK-produced content free from advertisements, covering a wide
range of genres and with a high proportion of original production".
大象传媒 THREE is recognised as having produced a number of great successes
in its short life, including Little Britain, Monkey Dust,
Burn It, Little Angels and the 60 Seconds news
bulletin.
听
It is described, with some qualifications, as "a
distinctive channel with many innovative UK-produced PSB programmes
aimed at 25-34s". The report acknowledges that the channel is being
reviewed at an early stage of its development but also questions its
tight audience focus.
大象传媒 FOUR "has successfully established itself
as a 'place to think'. It exemplifies the 大象传媒's traditional, self-confident
public service values 聳 meeting both the letter and the spirit
of its remit 聳 without undue stuffiness or paternalism".
听
On the channels' impact on the market, Patrick Barwise
concludes that it is "unlikely that the channels have directly
reduced commercial channels' advertising revenues except at the margin"
and agrees with Ofcom's view that "it is unlikely that the 大象传媒's
new services have driven, or will drive, any established TV channels
out of business".
听
Patrick Barwise has also made a number of constructive
criticisms, including the tone and branding of the C大象传媒 Channel, the
size of the audiences to 大象传媒 THREE and 大象传媒 FOUR and the ability of some
channels to create impact with their current remits and budgets.
听
He says: "the creative challenge will be to increase
the channels' impact and value for money while retaining their essential
public service ethos".
听
Jana Bennett, Director of Television and responsible
for 大象传媒 THREE and 大象传媒 FOUR, said: "I am pleased that Patrick Barwise
has endorsed the 大象传媒's digital TV services, their successes and innovation,
and has said that they should be given the opportunity to develop and
grow.
听
"We will carefully consider
the substance of the review, together with the interesting recommendations
and criticisms he has made, before the Governors formally respond in
November."
听
Alan Yentob, Creative Director and responsible for CBeebies
and C大象传媒, said: "I welcome the review's support of both CBeebies
and the C大象传媒 Channel as distinctive public service channels, with a
range of high quality UK-produced programmes."
听
Notes to Editors
CBeebies Share Sept 04 - 5.6%*
CBeebies Reach Sept 04 - 14.8%*
C大象传媒 Share Sept 04 - 5.8%*
C大象传媒 Reach Sept 04 - 18%*
大象传媒 THREE has won more than 35 awards, including
a Bafta for Little Britain.
大象传媒 THREE reaches on average four million people
a week, and 18% of 25-34 olds
41% of 大象传媒 THREE's current affairs, drama and
comedy originations rated over 100,000 viewers (pre-midnight)
Non-terrestrial channel of the year at the MGEITF
and winner of more than 35 awards, including three RTS awards and a
Bafta for National Trust, 大象传媒 FOUR's average weekly share is 0.5% in
digital homes - an increase of 0.2 points in comparison with same weeks
last year
The average weekly reach of 大象传媒 FOUR is 4.4% (15-minute
reach over April-Sept 04) - this equates to 1.4 million people each
week, and is an increase of 1.3 points or 42% on the same weeks last
year.
听
(*Monthly average -all figures are based on children
aged 4-15 in digital homes and reach figures are based on 15 consecutive
minutes)
听
