Category: 大象传媒;
大象传媒i
Date: 14.10.2004
Printable version
大象传媒 Chairman, Michael Grade, today (14 October 2004) reinforced the
大象传媒's commitment to working more closely with the interactive TV industry
to create a vibrant market.
In his opening keynote speech to the Interactive TV Show Europe in
Barcelona, Mr Grade said the 大象传媒 had "a duty" to "invigorate
the market" by working more closely with independent production
companies and sharing the 大象传媒's expertise.
"We must never forget that the 大象传媒 has been able to achieve its
current leadership position in interactive partly because its secure
funding has allowed it to make substantial investments in this new technology
at a time when others in the industry have not been able to. That puts
certain obligations on us."
Mr Grade added that, as the world's foremost producer of interactive
TV services, the 大象传媒 would be prepared to share its expertise if companies
asked for help.
"The great store of knowledge the 大象传媒 has amassed about interactive
[is] not just a 大象传媒 resource, but a resource for the whole industry
- including other broadcasters.
"The 大象传媒 is committed to sharing this knowledge freely and openly."
Stressing that for audiences "great content" is their imperative
for using new technologies, Mr Grade said the 大象传媒's Board of Governors
"have a duty to ensure the 大象传媒 is run in the public interest, and
that includes ensuring a level playing-field in the supply of content
as between 大象传媒 in-house producers and those working in the independent
sector.
"In principle that must apply to the supply of interactive television
content as to anything else."
As part of his speech to delegates from all over Europe and the United
States, the 大象传媒 Chairman also announced the launch of Ten Extra, an
interactive service due later this month around the 10 O'Clock News,
which Mr Grade claimed would add an extra dimension to the news and
provide "another way for the 大象传媒 to deliver its public value commitment."
