Category: 大象传媒
Date: 14.12.2004
Printable version
The 大象传媒 has launched its first Corporate Responsibility Report, Living
Public Value (14 December 2004).
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The report describes how the 大象传媒 adds public value through serving
its audiences responsibly both on-air and off-air.
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From Children in Need to pan-大象传媒 initiatives such
as Fat Nation, the 大象传媒 connects with people throughout
the UK to help enrich their lives.
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In the foreword, Director-General Mark Thompson comments: "The 大象传媒's
founders believed that broadcasting could make the world a better place.
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"Public intervention would ensure that its astonishing creative
power - to enrich individuals with knowledge, culture and information
about their world, to build more cohesive communities, to engage the
people of the UK and the whole globe in a new conversation about who
we are and where we are going - would be put to work to the sole benefit
of the public."
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Living Public Value is the result of both internal and external consultation
and in line with accepted practice, the report has been verified by
two leading figures in the Corporate Responsibility field - Mike Tuffey
(The Corporate Citizenship Company) and Jonathon Porritt (Forum for
the Future).
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The report sets out a series of future initiatives and priorities.
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Following the pilot project, iCan will be rolled out
nationally. In partnership with do-it.org a key part of the new service
will be a portal for people who want to volunteer.
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The 大象传媒 will also develop a pan-大象传媒 policy on human rights in recognition
that it operates in countries with oppressive regimes.
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The policy will aim to make explicit and reinforce the value of reporting
from these countries as well as set the standards to ensure that the
大象传媒 itself does not infringe good practice.
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Furthermore the 大象传媒 will finalise standards for managing its supply
chain relationships.
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Working closely with its commercial divisions, a comprehensive policy
will be drawn up addressing ethical purchasing decisions, setting minimum
standards for the 大象传媒's suppliers and developing a process to monitor
best practice.
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"We've recently set out a demanding vision for the 大象传媒's future in
Building Public Value. Our values commit us to serve the public interest
by being a responsible corporate citizen," adds Thompson.
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"This report tells some of the story of how the 大象传媒 and its people
- day in, day out - are building public value through serving people
and acting responsibly through long-held initiatives, programme-linked
activities and corporate actions - all of which are integral to our
core purpose of enriching people's lives."
