Category: News
Date: 15.12.2004
Printable version
大象传媒 News is joining forces with ITV News to commission a joint exit
poll at the next general election.
The poll will be jointly undertaken by two polling companies - NOP
and MORI - which have extensive experience in exit polling over recent
general elections.
NOP's partnership with the 大象传媒 on exit polling goes back to the 1992
election and MORI worked with ITV News on their exit poll for the last
two general elections.
Drawing on the past experience of both companies, the fieldwork will
take place on election day at a number of carefully selected polling
stations throughout the country where voters will be asked how they
voted.
This data will then be analysed by a joint ITV/大象传媒 team of political
specialists to produce an estimate of the election result which will
be revealed on the 大象传媒 and ITV election results programmes once the
polls have closed.
Director of 大象传媒 News Helen Boaden said: "I'm delighted that we
are able to work with ITV News on this important piece of research.
"The partnership will mean we can ensure a high quality poll for
the 大象传媒's election results programme and deliver value for money for
the audience."
Craig Oliver, Assistant Editor of ITV News, said: "In sharing this
exit poll we have brought together Professor Colin Rallings and the
Professor John Curtice - Britain's foremost election analysts.
"No one is better qualified to ensure we get an accurate picture
of how the country has voted."
