Lorraine Heggessey, Controller of 大象传媒 ONE
Controller of 大象传媒 ONE, Lorraine Heggessey, says: "2005 is a year in
which Africa will dominate headlines, thoughts and conversations as
never before.
"People will hear the continent being discussed and dissected
on television, radio, in magazines and papers - and yet very few among
the UK audience will have experienced Africa first hand.
"Their overwhelming impression is of Africa 'the problem', but
that is only part of the story.
"There is a vibrant, diverse continent waiting to be discovered.
"We have put together a wide range of programmes to give the viewers
a more rounded portrayal of African life and culture through special
editions of favourite shows as well as new commissions.
"I have been there and it changed my viewpoint completely.
"My hope for this season is that viewers enjoy the programmes
and begin to appreciate the richness of what Africa has to offer.
"大象传媒 ONE is a window onto the world for the UK. I hope people
enjoy the view."
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