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Press Releases
New 大象传媒 Radio Player brings record results
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Category: Radio
Date: 29.03.2005
Printable version
 Re-launched Radio Player boosts on-demand
listening by 25 per cent
Online listening to digital-only networks up 83 per cent on the year
Total mp3 downloads hit 270,000 after four months
The new 大象传媒 Radio Player - re-launched at the end of January - exceeded
all expectations in February as on-demand radio listening raced to a
record nine million requests (up by more than 25 per cent on January)
and total listening hours (live and on-demand) reached 11.2 million
for the month.
The growth in internet radio has also given a huge boost to the 大象传媒's
digital-only radio services - 1Xtra, 6 Music, 大象传媒 7, the Asian Network
and Five Live Sports Extra have seen their online listening increase
by 83 per cent over the last year, now totalling 2.3 million hours a
month.
In addition, the three programmes taking part in the current mp3 download
trial - In Our Time (Radio 4), Fighting Talk (Radio Five Live) and TX
Unlimited (1Xtra) - have been downloaded a total of 270,000 times in
the four months since the trial began.
Radio 1 also had a successful February, as the site broke through the
50 million page impressions barrier for the first time.
Other notable results from February include:
1Xtra attracted record unique user agents thanks in part to the network's
Trinidad Carnival coverage which generated over 600,000 page impressions
Radio 4's Interactive Bafta Award-winning Hitchhiker's Guide To The
Galaxy adventure game experienced a second wind following the addition
of graphics submitted by users - 40,000 unique user agents logged on
in February
Posting on the Radio 2 message board had doubled in the last six months,
with more than 20,000 messages posted in February.
Top 30 on-demand programmes - February 2005
| 听 |
Programme |
Station |
Monthly listens |
| 1 |
The Archers |
Radio 4 |
354,401 |
| 2 |
Chris Moyles |
Radio 1 |
347,796 |
| 3 |
Essential Mix |
Radio 1 |
188,573 |
| 4 |
The Essential Selection |
Radio 1 |
174,925 |
| 5 |
Dance Anthems |
Radio 1 |
146,216 |
| 6 |
The Official Chart Show |
Radio 1 |
122,596 |
| 7 |
Just A Minute |
Radio 4 |
117,209 |
| 8 |
The News Quiz |
Radio 4 |
114,894 |
| 9 |
Zane Lowe |
Radio 1 |
109,968 |
| 10 |
Jonathan Ross |
Radio 2 |
94,996 |
| 11 |
The M1X Show |
1Xtra |
90,350 |
| 12 |
Blue Room |
Radio 1 |
87,172 |
| 13 |
Jo Whiley |
Radio 1 |
87,170 |
| 14 |
Judge Jules |
Radio 1 |
83,755 |
| 15 |
Terry Wogan |
Radio 2 |
76,873 |
| 16 |
I'm Sorry I Haven't A Clue |
大象传媒 7 |
74,236 |
| 17 |
Gilles Peterson |
Radio 1 |
73,525 |
| 18 |
The Goon Show |
大象传媒 7 |
72,035 |
| 19 |
The Radio 1 Rap Show |
Radio 1 |
64,264 |
| 20 |
Steve Wright In The Afternoon |
Radio 2 |
62,306 |
| 21 |
Dead Ringers |
大象传媒 7 |
59,538 |
| 22 |
Sounds Of The 60s |
Radio 2 |
56,547 |
| 23 |
Giles Wemmbley-Hogg Goes Off |
Radio 4 |
55,476 |
| 24 |
Annie Mac |
Radio 1 |
52,796 |
| 25 |
Robbo Ranx Dancehall Splurt |
1Xtra |
45,607 |
| 26 |
That Mitchell And Webb Sound |
Radio 4 |
45,159 |
| 27 |
Mark Radcliffe |
Radio 2 |
44,566 |
| 28 |
Annie Nightingale |
Radio 1 |
43,618 |
| 29 |
Scott Mills |
Radio 1 |
43,536 |
| 30 |
Lamacq Live |
Radio 1 |
42,079 |
Total - All Networks
| 听 |
All 大象传媒 Radio |
| 听 |
Feb-04 |
Jan-05 |
Feb-05 |
| Unique Users |
4,335,863 |
6,971,280 |
6,708,607 |
| Page Impressions |
104,210,173 |
172,829,241 |
176,639,215 |
| On-demand listening requests |
5,569,823 |
7,135,920 |
9,005,268 |
| On-demand listening hours |
2,472,521 |
4,181,015 |
4,420,362 |
| Live listening hours |
5,276,313 |
5,085,019 |
6,800,021 |
Total - By Network
| 听 |
Radio 1 |
| 听 |
Feb-04 |
Jan-05 |
Feb-05 |
| Unique Users |
1,666,047 |
2,474,502 |
2,483,072 |
| Page Impressions |
28,608,766 |
48,862,715 |
52,341,555 |
| On-demand listening requests |
1,664,498 |
1,920,172 |
2,121,119 |
| On-demand listening hours |
906,782 |
1,217,407 |
1,359,737 |
| Live listening hours |
1,379,239 |
1,147,216 |
1,830,325 |
| 听 |
Radio 2 |
| 听 |
Feb-04 |
Jan-05 |
Feb-05 |
| Unique Users |
682,260 |
1,015,522 |
925,240 |
| Page Impressions |
13,350,656 |
18,388,475 |
19,220,226 |
| On-demand listening requests |
885,803 |
1,122,592 |
1,050,460 |
| On-demand listening hours |
376,826 |
605,675 |
626,607 |
| Live listening hours |
1,156,971 |
1,013,223 |
1,590,742 |
| 听 |
Radio 3 |
| 听 |
Feb-04 |
Jan-05 |
Feb-05 |
| Unique Users |
333,903 |
464,868 |
385,415 |
| Page Impressions |
4,498,447 |
6,300,641 |
5,853,118 |
| On-demand listening requests |
416,767 |
402,781 |
451,754 |
| On-demand listening hours |
178,525 |
217,889 |
254,135 |
| Live listening hours |
292,028 |
265,515 |
338,186 |
| 听 |
Radio 4 |
| 听 |
Feb-04 |
Jan-05 |
Feb-05 |
| Unique Users |
805,597 |
1,255,767 |
1,172,132 |
| Page Impressions |
16,149,551 |
27,562,687 |
28,074,595 |
| On-demand listening requests |
1,601,957 |
1,735,114 |
1,864,363 |
| On-demand listening hours |
614,587 |
840,097 |
806,538 |
| Live listening hours |
923,280 |
856,150 |
1,127,966 |
| 听 |
Radio Five
Live |
| 听 |
Feb-04 |
Jan-05 |
Feb-05 |
| Unique Users |
480,129 |
784,431 |
719,336 |
| Page Impressions |
20,194,021 |
38,811,337 |
34,869,331 |
| On-demand listening requests |
200,239 |
315,153 |
253,009 |
| On-demand listening hours |
54,379 |
102,357 |
104,239 |
| Live listening hours |
520,055 |
716,772 |
754,754 |
| 听 |
1Xtra |
| 听 |
Feb-04 |
Jan-05 |
Feb-05 |
| Unique Users |
362,714 |
422,857 |
490,887 |
| Page Impressions |
6,187,602 |
6,297,625 |
6,894,041 |
| On-demand listening requests |
443,205 |
502,584 |
535,943 |
| On-demand listening hours |
203,830 |
323,719 |
336,281 |
| Live listening hours |
181,994 |
199,696 |
202,026 |
| 听 |
6 Music |
| 听 |
Feb-04 |
Jan-05 |
Feb-05 |
| Unique Users |
356,960 |
278,121 |
251,714 |
| Page Impressions |
3,399,547 |
3,472,671 |
3,415,693 |
| On-demand listening requests |
176,611 |
238,288 |
273,924 |
| On-demand listening hours |
73,328 |
144,940 |
161,965 |
| Live listening hours |
311,265 |
366,983 |
432,147 |
| 听 |
Asian Network |
| 听 |
Feb-04 |
Jan-05 |
Feb-05 |
| Unique Users |
93,888 |
161,111 |
125,112 |
| Page Impressions |
1,712,595 |
2,064,926 |
1,834,012 |
| On-demand listening requests |
112,013 |
138,181 |
171,938 |
| On-demand listening hours |
39,762 |
68,956 |
73,299 |
| Live listening hours |
95,811 |
110,177 |
117,320 |
| 听 |
大象传媒 7 |
| 听 |
Feb-04 |
Jan-05 |
Feb-05 |
| Unique Users |
141,779 |
306,407 |
295,016 |
| Page Impressions |
2,550,970 |
5,688,985 |
5,610,843 |
| On-demand listening requests |
56,611 |
437,411 |
1,349,593 |
| On-demand listening hours |
24,502 |
659,975 |
697,561 |
| Live listening hours |
328,774 |
269,548 |
262,974 |
| 听 |
Five Live Sports
Extra |
| 听 |
Feb-04 |
Jan-05 |
Feb-05 |
| Unique Users |
77,871 |
141,647 |
101,713 |
| Page Impressions |
322,331 |
710,461 |
552,363 |
| On-demand listening requests |
N/A |
N/A |
N/A |
| On-demand listening hours |
N/A |
N/A |
N/A |
| Live listening hours |
10,433 |
57,262 |
37,529 |
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