Category: World Service
Date: 30.03.2005
Printable version
大象传媒 Learning English has for the first time teamed up with China's major universities for a multi-media English University Tour.
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Starting today (Wednesday 30 March) at Sichuan University in Chengdu, the tour will then travel to universities in Nanjing and Tianjin, engaging Chinese students via radio, online and SMS texting.
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The event at Sichuan University will be announced on the Sichuan News portal, newssc.org and broadcast on the 大象传媒's partner station, Sichuan Minjiang Radio FM 95.5.
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A panel made up of the 大象传媒 Learning English team will discuss with the students British culture and the modern English language.
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Students will also be able to take part in activities ranging from a singing competition to drama performances in English.
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Alison Konieczny, Editor of the 大象传媒 Learning English China Team, said: "The University Tour will give us a marvellous opportunity to meet our listeners and users of bbclearningenglish.com across China.
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"The Chinese are passionate about learning English, and the tour will help us to further tailor our programmes to their needs."
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Raymond Li, 大象传媒 Chinese Business Development Manager, added: "The 大象传媒 English University Tour is also a great chance to develop relationships with our radio and online partners in China.
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"Meeting with them face-to-face, we will explore the best ways to further expand our cooperation."
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A prize draw will be held at the event in Tianjin. The first prize is a two-week trip to the UK including a tour of the 大象传媒 and an English language training course in London.
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The winner will be announced on Friday 15 April via the 大象传媒's online partner, enorth.com.cn.
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Note to Editors
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大象传媒 Learning English offers education programmes for global audience, including English language teaching programmes and education series about major issues facing the world today.
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It is available online at bbclearningenglish.com and by SMS through mobile phones.
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大象传媒 Chinese can be heard in Mandarin on FM in more than 20 cities in China and on SW across the Asia Pacific for six hours each day.
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Cantonese programming is also re-broadcast in Hong Kong.
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English language broadcasts on SW 24 hours a day.
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The 24/7 site bbcchinese.com provides Chinese news and information to Chinese audiences across the world with in-depth analysis of global events and an English learning micro site.
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大象传媒 World Service broadcasts programmes around the world in 43 languages and is available on radio and online.
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It has a global audience of 146 million listeners.
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大象传媒 World Service is available globally on short wave; on FM in 140 capital cities; and selected programmes are carried on around 2,000 FM and MW radio stations around the world.
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The 大象传媒 World Service websites receive around 280 million page impressions every month.
