Category: 大象传媒i; TV Drama
Date: 18.04.2005
Printable version
Spooks interactive has picked up the judges Grand Prix award at the third International iTV Awards at a ceremony in the Grand Hotel Majestic in Cannes.
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The award is the second major win for the 大象传媒's interactive service in as many months, following its recent interactive Bafta win in February.
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Providing Spooks' viewers with an extra dimension to the television experience, the interactive service invited digital viewers to train as a MI5 agent by undertaking a series of 'training sessions' through their remote control.
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Sophie Walpole, Head of Interactive Drama & Entertainment, whose team created the service, says: "We are really delighted that all the hard work that went into this ground-breaking service has been acknowledged with this prestigious award.
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"Interactive Drama and Entertainment have been put on the map and there's so much more to come."
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Organised by AFDESI, the French Association for Interactive TV, the international awards recognise interactive applications from terrains which include the USA, South Africa and Australia, as well as Europe.
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The 大象传媒 beat stiff competition from Sky Interactive and Discovery to win the Games category, before being announced Grand Prix winner, a title award by AFDESI members only.
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