Category: 大象传媒
Date: 19.04.2005
Printable version
1. Programme strategy: Ensure that 大象传媒 management develops a five year editorial strategy for 大象传媒 programmes and services focused on maximising public value. In 2005/6 this will include:
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Beginning to reduce the volume of repeats on 大象传媒 ONE in peak time
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Undertaking work to better understand audience concerns regarding derivative programming, and specifically, reducing the volume of makeover and lifestyle programmes on 大象传媒 ONE in peak time
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Beginning to increase overall investment in original UK comedy and drama
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2. Driving digital: Ensure that 大象传媒 management drives the market for free-to-air digital television, digital radio and new media whilst continuing to serve the needs of the analogue-only audience by:
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Raising awareness of how the 大象传媒's digital services add value to the overall portfolio
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Improving their availability
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Working in partnership with the commercial sector to drive take-up
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3. Value for money: Ensure that 大象传媒 management implements the findings of the Value for Money review by:
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Making savings of 拢105m in 2005/6 towards the target of annual savings of 拢355m by 2008
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Developing a detailed, three year plan to transform the 大象传媒's processes and make it more efficient and effective in providing services that meet the needs of licence-fee payers
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4. Impartiality and independence: Ensure that the 大象传媒 meets the highest standards of accuracy, fairness and impartiality expected by audiences in all its programmes.
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In particular, strengthen editorial processes to deliver high quality, trusted journalism by implementing the recommendations of the Neil report and acting on the Governors' independent reviews of impartiality
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5. Accountability to audiences: Deliver greater transparency and accountability to licence payers by, in particular, in 2005/6:
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Management ensuring that the changes to the complaints handling process are being implemented across the organisation
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Governors developing service licences as the key tool for exercising effective stewardship of the public's money.
