Category: World
Service
Date: 25.04.2005
Printable version
The 大象传媒 World Service has teamed up with mCel, a leading
mobile phone provider in Mozambique, to launch
m-ligado - the country's first mobile phone 大象传媒 News
on-demand service.
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mCel's 760,000 subscribers now have 24-hour access to 大象传媒 News, in
Portuguese or English, by dialling 0821010200.
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Joao van Dunen, Head of the 大象传媒's Portuguese for Africa Service, said:
"We are delighted to be on the mCel network, as Mozambique is an important
market for us.
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"We are constantly seeking new and better ways to serve our audience,
and mobile phones are becoming increasingly essential to many people
as a way of keeping up-to-date with global events."
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Peter Correia, Executive Director of mCel, said: "The 大象传媒's credibility
and position of clear global news leadership, along with mCel's market
leadership, will add unparalleled value to our subscribers' experience.
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"Staying in touch through a credible news media is now virtually
mandatory in a world where reliable information has become a vital decision-making
currency for all walks of life."
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m-ligado offers 大象传媒 bulletins in Portuguese, updated twice a day. 大象传媒
bulletins in English are updated every hour.
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The World Service is an international radio and online broadcaster
with 146 million listeners around the world.听
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In Mozambique it is available on 大象传媒 FM frequencies: in Maputo 95.5
FM; Beira 88.5 FM; Nampula 88.3 FM; Quelimane 95.3 FM; and in Xai-Xai
on 100.9 FM.
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大象传媒 programmes can also be heard on partner stations
Cidade FM in Maputo and Beira, and on Corridor Radio in Maputo.
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Note to Editors
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大象传媒 Portuguese brings up-to-date news and information to Lusophone
Africa including Angola, Mozambique, S.Tom茅 and Principe, Guin茅 Bissau
and Cape Verde.
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Further information and audio of programmes can be found at bbcparaafrica.com.
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mCel is the leading mobile phone operator in Mozambique, with around
80% market share. It launched its GSM network in Mozambique in 1997,
and has over half a million subscribers and roaming agreements with
operators in more than 95 countries.
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World Service broadcasts programmes around the world in 43 languages
and is available on radio and online. It is available globally on short
wave; on FM in 140 capital cities; and selected programmes are carried
on around 2,000 FM and MW radio stations around the world.
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The World Service websites receive around 280 million page impressions
every month.
