Category: World Service; New Media
Date: 29.04.2005
Printable version
The 大象传媒 has concluded its procurement process to create a roster of agencies able to deliver marketing campaigns across the internet.
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Following the Europe-wide search, which attracted interest from over 70 companies, the final line-up is all UK-based: Agency Republic, Modem Media and the partnership team of I-Level/ Dare.
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The pitch process, which included 大象传媒 representatives from its domestic and international marketing departments, enables marketing teams across the 大象传媒 to go direct to the roster agencies to swiftly turn around highly targeted, online marketing campaigns in the UK and across the world.
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The roster is in place for two years with a view to review and extend by a further two years.
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The roster was instigated by the 大象传媒 World Service marketing team which has delivered a number of online marketing campaigns in recent years: promoting bbcnews.com in North America and Western Europe, bbcrussian.com in Russia and the Spanish language site bbcmundo.com to news users across Latin America.
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Alan Booth, Controller of 大象传媒 World Service Marketing Communications and Audiences, says: "Online is delivering an important new audience for the 大象传媒. These are people who are curious about the wider world, hungry for quick news updates and rapid insights on major issues.
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"By having a roster of specialist agencies we can promote our relevance to their lives with highly targeted, relevant and timely 大象传媒 internet marketing campaigns."
