Category: Radio Cumbria
Date: 05.05.2005
Printable version
Thousands more people tuned into 大象传媒 Radio Cumbria during
the period which included the storms and floods of January this year.
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The official radio statistics published today show that
Radio Cumbria has 134,000 listeners each week, compared with 125,000
in the preceding quarter.
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The station continues to remain
the most listened to radio station in its transmission area, according
to the latest RAJAR (Radio Joint Audience Research) figures.
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Nigel Dyson, Managing Editor of
Radio Cumbria, says: "Television, radio and newspapers all play
an important part in the life of a community and in times of crisis;
but 大象传媒 Local Radio is able to offer a unique, hour-by-hour account
and provide listeners with valuable information on developments - as
happened during the storms and floods in January."
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Andy Griffee, Controller, 大象传媒 English Regions, added: "大象传媒
Radio Cumbria continues to go from strength to strength, providing a
strong voice for local communities right across the county."
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According to the independent audience research figures,
listeners are also tuning in to Radio Cumbria for an average of 11 hours
a week.
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大象传媒 Radio 1 is the next most listened to 大象传媒 radio station
within Radio Cumbria's transmission area, with weekly audiences of 131,000
listeners.
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大象传媒 Radio 2 has 123,000 listeners each week.
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Overall, 308,000 listeners tune in to any 大象传媒 radio
station each week in Radio Cumbria's transmission area - equivalent
to 80.4 per cent of all the radio listening audience.
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During the storms and floods of the weekend of 8 and
9 January, Radio Cumbria stayed on-air around the clock to report the
disaster in Carlisle, in what was its biggest story since the foot-and-mouth
crisis.
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The station's ability to cope was tested further when
it was cut off by rising water and lost power on Saturday morning, leaving
the team to work off the backup generator until 8.00pm on Sunday.
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The electricity problems left them with a studio and
just ten computers. The station's community bus, with computer equipment
on board, was a victim of the severe weather. It was in a flooded bus
depot with more than 60 other vehicles.
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Radio Cumbria's coverage was subsequently described
in Parliament as a "lifeline".
