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24 September 2014
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Presenter Alex Deakin with the new graphics

Brighter outlook as 大象传媒 Weather goes 3D



The 大象传媒 is to introduce 3D graphics to its weather forecasting from Monday 16 May, when presenter Helen Willetts will bring viewers the first forecast using the new technology.

The 3D forecasts are the first major change to the look of 大象传媒 weather since 1985 when magnetic symbols were replaced by computer generated maps and symbols.

And the development represents a significant advance from the first TV forecasts, which featured charts hand-drawn with wax crayons.

The new system will also feature virtual reality technology and the forecasts will use constantly updated weather data.

Helen Young, the 大象传媒 Weather Centre's Lead Presenter, says: "The new system will introduce more realism, movement and clarity to the forecasts. For the first time, viewers will be able to see the sun shine and the rain fall on the weather map. Complex weather situations will be much clearer for the audience.

"The use of 3D graphics means we can zoom into areas where weather conditions are bad, or particularly interesting, and provide a much closer view."

Colin Tregear, Project Director, 大象传媒 Weather Centre says: "All the hallmarks of 大象传媒 weather - accuracy, authority and reliability - will remain, but the forecasts will be more engaging and informative.

"Most people want to know 'What's my weather going to be like?' Our new look will give the audience the up-to-date information they really need, in a way that is easier to understand."

Viewers will be able to see the new-look weather on 大象传媒 ONE, TWO, THREE, FOUR, and News 24, as well as across the 大象传媒's Nations and Regions, the international news channel 大象传媒 World, 大象传媒i, and bbc.co.uk.

The system is able to display weather from all parts of the world.

And the technology will lead to more live forecasts and more frequent updates to the weather website - which is one of the most popular parts of 大象传媒 news online.

The relaunch follows a recent, major audience research exercise, which showed that 大象传媒 Weather was found to be trustworthy, but that the graphics were considered old-fashioned and in need of refreshment.

The Met Office will continue to provide the data from which the forecasts are made.

Note to Editors

The system is provided by Metra Information Ltd, which has many years of experience providing weather graphics software and weather data to television clients globally.

Weatherscape XT uses virtual reality technology to take real time data and translate it into 3D images, which automatically creates controls and delivers dynamic weather graphics for television and the internet.


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Category: Weather
Date: 14.05.2005
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