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27 November 2014
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Radio Ulster reveals secret of happiness


Category: Northern Ireland

Date: 24.05.2005
Printable version


大象传媒 Radio Ulster is set to reveal the secrets and lives of 30 and 60-year-olds in Northern Ireland as part of its 30th birthday celebrations.

The station announces the findings of a unique study of lifestyle and attitudes today (Tuesday May 24 2005) across a day of programming, starting with a special report on Good Morning Ulster.

Listeners will then be invited to give their views in a one-off phone-in show, co-hosted by Stephen Nolan and Linda McAuley, which will focus on some of the more controversial findings of the survey - including views on sex, love and the family.

Later in the day, TalkBack and Evening Extra will be analysing the generational attitudes to work and politics.

Stephen Nolan said: "This survey really lifts the lid on a whole range of issues and attitudes across the generations, and Linda and I are really looking forward to hearing what listeners think about some of the findings.

"I am sure that there will be the usual mix of strong views, searing honesty and quite a few laughs."

Fitting in with the party mood, the survey reveals that feelings of happiness across the generations are extremely high.

Eight in ten people aged 30 and nearly nine out of ten 60-year-olds report that their lives are full of joy.

And for all of the respondents, family relationships are more important to their happiness than income and debt.

Good friendships are also essential to nearly eight out of ten of both age groups.

Health is one of the biggest indicators of contentment for 60 year-olds (82 per cent), compared to 69per cent for

30-year-olds; while work is one of the major priorities for the younger group - with only 45per cent of 60-year-olds agreeing.

One of the surprises of the survey is the similarity of lifestyles across the ages. It reveals that in Northern Ireland, 25 is the average age to have a child for the 30-year-old respondents who are parents - and just two years later for 60-year-olds.

They agree on 19 as the age to fall in love, and on 21 as the age to move out of home.

Major differences emerge across the generations in what they find to be distasteful or morally wrong.

Twice as many 60-year-olds believe sex on a first date is wrong (74/30 percent) and using pornography is wrong (79/36 per cent).

Nearly four in ten 60-year-olds believe sex before marriage is wrong (37 per cent) but only eight per cent of 30-year-olds agree.

Susan Lovell, Managing Editor, Radio Ulster, said: "This year we are celebrating the 30th birthday of Radio Ulster and this survey marks how much society, and the station, has developed and grown over the last three decades.

"We live in a diverse and culturally rich environment and we seek always to reflect our audiences' tastes and needs."

Radio Ulster commissioned MORI Ireland to conduct the survey as part of a range of events and special programming throughout May to celebrate the station's 30th birthday.

Two hundred and fifteen 30-year-olds and 104 60-year-olds were surveyed using a combination of online and telephone interviews between February and May 2005.


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RADIO ULSTER SURVEY

    The results of this survey are in PDF format. You may need Adobe Acrobat software to read PDF files, which can be obtained free from the .
  • Survey results

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Category: Northern Ireland

Date: 24.05.2005
Printable version

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