Category: Sport;
Five
Live; Radio
4
Date: 25.05.2005
Printable version
As England prepare to receive one of Australia's strongest-
ever cricket sides, 大象传媒 Sport has secured the exclusive radio commentary
rights for England's tour to Australia in the winter of 2006/2007.
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The deal, negotiated by Octagon, comprises of five Ashes
Tests and up to 15 one-day internationals against Australia and
New Zealand, all of which will be broadcast live on Test Match
Special on Radio 4 LW and the digital station Five Live Sports
Extra.
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bbc.co.uk/cricket will have online audio streaming within
the UK for the first time ever for an Ashes tour.
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Jenny Abramsky, Director of 大象传媒 Radio & Music, said: "This is an incredibly important tour for cricket lovers, and I'm
delighted that Test Match Special will be able to give it the prominence
and the attention which it merits."
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Cricket Australia Chief Executive Officer James Sutherland
said: "A long history of expert, insightful, live radio commentary
has helped maintain the Ashes legend in Australia and England - and
大象传媒 radio and internet coverage will be an important part of serving
the interests of traditional Ashes supporters and winning the interest
of new fans."
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The tour will be followed by the 2007 Cricket World
Cup in the West Indies, for which 大象传媒 Radio already has exclusive radio
rights.
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Notes to Editors
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The deal was negotiated by Octagon.
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Test Match Special on Radio 4 LW and Five Live Sports Extra has live
commentary of every England Test and one-day international this summer
against Australia and Bangladesh.
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There will be in-depth analysis and interviews on
Five Live in Agnew's Close of Play; big name chat and
previews in Tufnell's Cricket Circus; and Ashes reminiscing
in Sport on Five, with a chance to vote for the best
ever Ashes moments as well as reports and live coverage of domestic
cricket.
