Category: Factual
& Arts TV; bbc.co.uk
Date: 31.08.2005
Printable version
大象传媒 Blast
has won the 2005 IVCA Clarion television category award for best programme
promoting socially responsible attitudes and social inclusion.
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Blast is an all-encompassing project culminating in
a ten-hour series on 大象传媒 TWO showcasing the creative and artistic endeavours
of 13 to 19-year-olds.
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Based on a comprehensive outreach programme and events,
together with online presence and telephone support, Blast has captivated
young people's passions and developed their creative thinking.
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Jane Quinn, 大象传媒 Education Executive, says: "Set up in
2002, Blast has set out to change attitudes: the attitudes of adults
to young people and the attitudes of teenagers themselves.
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"By showcasing their creative and artistic talent,
the project challenges assumptions about young people, gives a platform
to a wider range of creative output, and portrays a positive and lively
image of young people from a diversity of backgrounds.
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"Winning this award is recognition of all the hard
work that both the young people and 大象传媒 staff have put into the project."
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The International Visual Communication Association (IVCA)
exists to promote effective business and public service communications
of the highest ethical and professional standards. It is the largest
professional body of its kind in Europe.
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The IVCA Clarion Awards recognise outstanding, creative
and effective communications that promote corporate social responsibility,
sustainable development, cultural or social aspiration, social inclusion
or responsible debate about key issues. All media platforms are able
to enter.
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IVCA chose Blast for the award because: "This truly
inspiring project was designed to provide young people with an insight
into what the Arts could offer them.
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"It was a unique combination of well-structured
community activity, supported by mainstream communications from the
大象传媒."
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The awards will be presented on 7 September at the Lewis
Media Centre, Millbank, London, where leading figures from the communications
industry, business, Government and the Arts will attend to celebrate
this achievement.
