Category: Learning
Date: 29.09.2005
Printable version
The 大象传媒's new learning service for five to 16 year olds, currently known by its working title the Digital Curriculum, will be called 大象传媒 jam.
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This new public service, delivered over broadband, will start in January 2006 and will continue to roll out until September 2008.
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大象传媒 jam is a key part of the 大象传媒's role in developing digital Britain.
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Liz Cleaver, Controller of Learning and Interactive, said: "This is the most significant new learning service from the 大象传媒 and I hope it will really appeal to children.
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"We wanted a name reflecting the spirit of the service that was lively and fun and would resonate equally well across our target audience of five to 16 year olds. 大象传媒 jam tested really well with all audiences."
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大象传媒 jam will exploit the latest digital technologies to deliver a brand new learning experience combining video, games, audio and animation in a way not seen before.
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The service will also attempt to inspire children who are not achieving their potential to try an alternative way of learning.
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大象传媒 jam brings online interactive learning into the home as well as the classroom, helping pupils learn at their own pace in a way that interests and suits them most.
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Notes to Editors
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The school subjects to be covered by the 大象传媒's digital curriculum service during the first year are:
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Maths for ages 5-7; English for ages 5-7 and 7-9; Science for ages 5-7 and 7-9; Geography for ages 7-9 and 11-14; Design and Technology for ages 11-14; History for ages 5-7 and 9-11; Modern Foreign Languages (French) for ages 11-14; Religious Education for ages 7-9; Music for ages 7-9; Physical Education for ages 9-11; Statistics for ages 14-16; Business Studies for ages 14-16; Financial capability for ages 14-16; Citizenship and its equivalent subjects in England, Scotland, Wales and Northern Ireland for ages 9-11 years.
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Also covered will be Field Studies for those with severe learning difficulties.
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In addition the 大象传媒 is planning to produce Welsh versions of Science, RE, Music, History, Maths and Geography, and Scots Gaelic and Irish Gaelic versions of Maths and Geography.
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Other subjects will be added to the digital curriculum service in future years.
