Category: 大象传媒
Date: 03.10.2005
Printable version
The 大象传媒 Board of Governors has today launched its first public consultation, on proposals to make the Corporation's radio archive more widely available to the public via commercial radio stations.
听
大象传媒 management has developed the proposals, which they believe could release further value to licence payers by giving them additional opportunities to listen to 大象传媒 content and through the revenue generated via licensing.
听
The proposals recommend:
听
Making some archive programmes available for licensing by UK commercial radio networks for linear broadcast
听
Giving consideration to third parties who approach the 大象传媒 with specific joint venture proposals
听
In light of constantly changing technology, reviewing the strategy in 2008
听
Within their proposals management has developed Guidelines for Licensing, to strike what it considers to be an appropriate balance between giving access to as much material as possible while ensuring that the 大象传媒 and rights holders are not disadvantaged; that the 大象传媒 is credited for its programmes; and that programmes are not presented in a context which is damaging to the 大象传媒's reputation.
听
As part of their renewed commitment to become more accountable to licence fee payers and more transparent in their decision-making, the Governors have undertaken to consult the public and the industry on key decisions.
听
The eight week consultation, which is being led by the Governors' independent advisers in the Governance Unit, is inviting comments and feedback from the public, representatives from the radio industry and other interested parties.
听
At the end of the consultation period, all responses will be published and analysed, before the Governors come to a final decision based on what they believe is in the best interests of licence fee payers.
听
The consultation and full Guidelines are available on the 大象传媒 Governors website.
听
Notes to Editors
听
What will be available?
听
There are approximately 750,000 hours of programming in the 大象传媒 radio archive, the majority of which is not readily useable, being uncatalogued or held on fragile and perishable media.
听
From this total archive, which is growing all the time, 大象传媒 Worldwide currently holds a catalogued archive of more than 20,000 hours for selling 大象传媒 Radio output overseas.
听
Subject to ensuring all relevant rights clearances and in accordance with the proposed Guidelines for Licensing, the 大象传媒 is proposing that this catalogue should now be made available for licensing to other radio broadcasters in the UK.
听
In addition, further 大象传媒 Radio programmes not included in the 大象传媒 Worldwide catalogue could also be made available in the UK.
听
However, it is difficult for the 大象传媒 to quantify the actual amount of archive that could be licensed to UK broadcasters for a number of reasons.
听
In particular, without a clearer sense of likely demand, it is difficult for the 大象传媒 to assess how much of the material not sold by Worldwide might be made available subject to the commercial viability of locating and preparing that material for broadcast.
听
This consultation is therefore an important step in helping the 大象传媒 to understand likely demand and how much of this archive might be licensed by UK broadcasters.
听
What's currently available to licence payers?
听
UK listeners have a broader range of radio services available to them than ever before.
听
In this developing environment, the 大象传媒's strategy to make its radio archive more readily available to licence payers in recent years has been to:
听
Broadcast selected archive content on analogue radio networks
听
Launch the 6 Music and 大象传媒 7 channels, with specific remits to make more archive programming available
听
Give audiences on demand access to most 大象传媒 Radio programmes for up to seven days after broadcast and selected older archive material, on a public service basis
听
Make physical products - eg audio books and music CDs - available for consumer purchase and license some content for commercial on-demand access
听
Sell the radio archive overseas through 大象传媒 Worldwide
听
Forge commercial collaborations with key rights holders to unlock rights in material, enabling sales and further uses to be made
听
Enable independent production companies to exploit their programming in the UK, following an exclusive 大象传媒 licence period
听
In addition, a separate scheme known as the Creative Archive is currently being piloted which would allow the public to access some archive content (TV and radio), use it in the creation of new content and share that content.
听
The strategy going forward
听
Going forward the 大象传媒 will consider joint venture proposals for using archive programming from third parties.
听
It is also proposing to make radio programmes available for licensing on a commercial basis by UK commercial radio networks.
听
This proposal is aimed at ensuring increased value for the licence fee payer - both by making the material available for listening via non-大象传媒 networks and delivering revenue back to the 大象传媒 by licensing its assets.
听
It is this aspect of the strategy on which we are now consulting.
