Category: 1Xtra; Radio 1; New Media
Date: 21.10.2005
Printable version
Coldcut have produced a Video Jockey (VJ) mix of their new single for 大象传媒 Radio 1 and 1Xtra, using Creative Archive Licensed content to show what can be done with the technology.
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The Ninja Tune duo - renowned VJ artists - were asked by the 大象传媒 to create a mix of Everything is Under Control for the Superstar VJ minisite, using the archive of programme extracts available under the terms of the Creative Archive Licence.
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VJing is the art of mixing and scratching visuals to music, which usually happens in club but it is fast becoming an art form in itself.
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The specially commissioned mix - which will not be commercially available - will inspire would-be VJs to enter the Superstar VJ competition, which runs to the end of October.
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Around 250,000 users have visited the Superstar VJ site - at bbc.co.uk/radio1 - since its launch last month.
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Many of them have taken part in the competition to build a three minute VJ mix from the clips available and a OneMusic backing track.
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The competition runs until the end of October, then the judging panel - which includes Coldcut - will choose a winner who will receive mixing equipment and the chance to VJ live to a mix of their choice on Radio 1 or 1Xtra.
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VJs can use the content for non-commercial purposes but, if they were hired to VJ in a club, they would have to seek a separate, commercial licence and pay a fee.
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Nearly 100 programme extracts from the 大象传媒 archives are available for the UK public to watch, download and edit for non-commercial purposes.
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People interested in being creative with 大象传媒 material are free to download and mix that footage and use it as the fuel for their own creative endeavours at bbc.co.uk/radio1 and bbc.co.uk//1Xtra.
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The footage available is taken from a whole host of 大象传媒 programmes and includes a wealth of material covering natural history, wildlife, science, locations, art and more.
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To aid the creativity of the audience there are also gems including shots of cityscapes, sunsets, seascapes and many other stunning visuals.
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To ensure that the material is available to as wide an audience as possible, it will be made available in QuickTime, Windows Media and MPEG1 formats.
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The 大象传媒 will be releasing further content across other areas of bbc.co.uk over the next 18 months.
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The Superstar VJ site can be found at bbc.co.uk/radio1/superstarvjs.
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Notes to Editors
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The Creative Archive Licence is managed by the 大象传媒, the bfi, Channel 4, the Open University, Teachers TV and The Community Channel and other members of the Creative Archive Licence Group to make their content (moving images, audio and stills) available for download under the terms of a single, shared user licence scheme.
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A full version of the Creative Archive Licence is available .
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Anything that is created with this content must be shared - ie licensed under the (same) terms of the Creative Archive Licence, and must acknowledge the 大象传媒 as the original creators of the material.
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The footage may not be used for campaigning or to defame others.
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The Creative Archive Licence Group was launched on 13 April 2005 by founding members the 大象传媒, the bfi, Channel 4 and the Open University.
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Membership is available to major national collections, broadcasters, and commercial organisations who wish to share content with the public on the same terms.
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The 大象传媒 are currently piloting the release of content under the terms of the Creative Archive Licence over an 18 month period after which its Board of Governors will assess the service according to its public value.
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The material is made freely available for those based within the UK for their own not-for-profit personal and/or not-for-profit educational use, and non-endoresement purposes.
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The rules in brief plus the full terms of the Creative Archive Licence are available on the Creative Archive Licence Group's site.
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