Category: World Service
Date: 27.01.2006
Printable version
大象传媒 World Service marks the start of the Chinese New Year with a new dedicated portal for English language learning in China - bbcchina.com.cn.
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The new site - jointly produced by the 大象传媒 Chinese service and 大象传媒 Learning English - provides tailor-made, bilingual content for Chinese users.
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It is aimed at students, teachers and young professionals aged 15 to 35, and engages visitors with a variety of interactive learning tools including quizzes and word games.
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bbcchina.com.cn also includes content on the social and cultural background of the UK and beyond - informing those planning to study or work outside China - and caters for people who want to study in their own way and time, by enabling content to be downloaded onto MP3 players.
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Head of 大象传媒 Chinese, Lorna Ball, says the 大象传媒 has brought two expert teams together to meet the needs of young people in China.
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"We know from experience that there is a huge demand in China for English language learning and for people to learn more about Britain," she says.
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"By combining the strengths of 大象传媒 Chinese and 大象传媒 Learning English teams, we are able to meet that demand and develop a multimedia site that is informative, exciting and fun."
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Alison Konieczny, Editor of the China Team at 大象传媒 Learning English, says the 大象传媒 has considerable experience of English language teaching in China.
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"We have talked to students and English language learners all over China to ensure we developed teaching materials that are fun to work with but have a serious aim of delivering results," she says.
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"bbcchina.com.cn features a fantastic range of exercises, games and quizzes which people can use on their own or share with their friends - competing for the highest score."
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As bbcchina.com.cn launched, subjects explored included Mozart's life in London and speculation on the new coach for England's national football team.
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There were also entertainment news updates and a feature on how the UK celebrates the Chinese New Year.
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