Category: W.Midlands Local TV; 大象传媒i
Date: 31.01.2006
Printable version
People in Birmingham are being given the opportunity to find out more about the 大象传媒's Local TV news pilot, when a special roadshow rolls into Sutton Coldfield.
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On Monday 6 February the roadshow visits Tesco, New Oscott, on Princess Alice Drive, Sutton Coldfield from 11.00am to 6.00pm.
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Everybody who goes along to the road show will get a chance to be the winner of a great 大象传媒 'money can't buy prize'.
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Prizes include an opportunity to visit the set of 大象传媒 ONE daytime drama Doctors, accompany our 大象传媒 commentary team to a Birmingham City, West Bromwich Albion or Aston Villa game and a make-over with a professional 大象传媒 make-up artist.
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There will be a crew on hand to answer questions about 大象传媒 Local TV and how it works.
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People can also tell the team about any burning local issues they would like featured on Local TV.
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Notes to Editors
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The 大象传媒 Local TV news pilot was launched on 1 December 2005.
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The nine month scheme uses the latest broadcasting technology to create different kinds of local television news in six different areas of the West Midlands: Birmingham; the Black Country; Coventry and Warwickshire; Herefordshire and Worcestershire; Stoke and Staffordshire; and Shropshire.
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大象传媒 Local TV brings news stories, entertainment, sport, travel and weather from each area in ten minute bulletins broadcast every hour on digital satellite and available on demand for broadband users.
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Via 大象传媒i on digital satellite, viewers can access the service by pressing the red button on their remote control and broadband users can visit bbc.co.uk/localtv.
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The material is available in separate 'chunks' on the site, as well as a combined ten minute bulletin.
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Once the pilot scheme is completed a rigorous independent public value test will be conducted, including an assessment of its market impact in the West Midlands and detailed scrutiny by the 大象传媒 Board of Governors.
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Subject to this appraisal, the 大象传媒 then hopes to introduce around 60 similar services across the UK as a key part of its 'Out of London' strategy.
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This strategy was first outlined in Building Public Value, the 大象传媒's manifesto for the next Charter period published in June 2004.
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