Category: Children's
Date: 06.02.2006
Printable version
Alan Yentob, 大象传媒 Creative Director, has announced the appointment of Richard Deverell as the new Controller of 大象传媒 Children's. In a simultaneous appointment, Anne Gilchrist takes on the new role of Creative Director, C大象传媒.
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Alan Yentob said: "These two key appointments are designed to put creative renewal and a visionary strategy at the heart of our offer to children, across all services and media.
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"大象传媒 Children's audiences are already living in the digital future and everything we make for them needs to set a standard for innovation and excellence.
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"Richard is an outstanding leader and strategic thinker who has the experience and vision to grasp the challenges and opportunities facing 大象传媒 Children's.
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"I am confident he will build the output and reputation of the department both nationally and internationally.
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"Anne Gilchrist has a tremendous track record in children's programme making and commissioning. She will inspire producers and content developers inside and outside the 大象传媒 to take the C大象传媒 brand into a fully multi-media world."
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Currently Chief Operating Officer and acting Controller of Children's - and formerly Head of 大象传媒 News Interactive - Deverell takes up the post with immediate effect.
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He said: "I feel very proud to be given the opportunity to lead Children's: together we have a wonderful opportunity to inspire a new generation of children with outstanding, innovative and absorbing programmes and services."
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The Creative Director role has been created to build C大象传媒 into a thriving multi-media brand.
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Responsible for all content for the C大象传媒 channel, the role will have editorial control of the C大象传媒 online site and responsibility for children's output on 大象传媒 ONE and 大象传媒 TWO, ensuring effective scheduling, presentation and marketing of the C大象传媒 brand in all its manifestations.
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Anne Gilchrist, currently Executive Editor Independents and Events in the department, will also take up her new post immediately and will deputise for Deverell.
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She said: "For me, this is the best job in children's broadcasting and I'm enormously excited about working with Richard and with in house and indie talent to realise a new creative vision for C大象传媒."
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Notes to Editors
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Please note that the department, formerly known as C大象传媒, has been renamed 大象传媒 Children's.
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Richard Deverell
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Richard joined C大象传媒 last year as Chief Operating Officer.
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Prior to this he spent ten years in 大象传媒 News initially responsible for strategy, business development and marketing and subsequently running 大象传媒 News Interactive where he lead the development of interactive and on-demand services including the 大象传媒 News website.
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Richard is married with three young children.
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Anne Gilchrist
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Since 2005 Anne has been Executive Editor, Independents and Events for C大象传媒.
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Prior to this she was Head Of Entertainment for C大象传媒 for three years, also taking on responsibility for Blue Peter in 2004.
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From January 2001 to November 2002 Anne was Channel Executive for 大象传媒 ONE, working closely with and deputising for Lorraine Heggessey throughout the relaunch of the channel.
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大象传媒 Press Office
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