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大象传媒 THREE celebrates its birthday
with online campaign to discover new comedy talent
To celebrate its third birthday
today, 大象传媒
THREE launches a major online campaign to find the
next generation of comedy writers and creators from amongst its audience,
to launch in early March.
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The campaign is to be overseen by 大象传媒
Comedy North (led by Kenton Allen,
the 大象传媒's Creative Head of Comedy Talent and Comedy North), supported
by 大象传媒 New Talent and bbc.co.uk/comedysoup.
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The
大象传媒 THREE campaign, which will be promoted on-air, invites users
to submit their comedy sketches via bbc.co.uk/bbcthree,
where comedy masterclasses from some of the biggest names in
comedy will be available to view and the best submissions will
be showcased, alongside information about the initiative.
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The writers and performers of the best sketches will
be invited to attend comedy workshops given by leading comedy talent
and 大象传媒 Comedy North in Manchester in June.
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Ultimately,
if the campaign is successful in uncovering a diverse range of
new talent then it is envisaged that a half-hour comedy pilot could
be produced for transmission on 大象传媒 THREE.
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The campaign follows a string of other 大象传媒 THREE talent
initiatives such as award schemes for new animators and film-makers
(which are showcased on bbc.co.uk/bbcthree), as well as The
Last Laugh, the UK's largest-ever
sitcom-writing competition which is being shown on Saturday
nights over eight weeks.
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"大象传媒 THREE continues to
be the standout channel for launching new British comedy talent,"
says Kenton Allen.
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"This is a major campaign that will run over several
months, which we hope will extend and complement the more
traditional ways in which we discover and engage with the next generation
of comedy programme makers.
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"It's part of 大象传媒 THREE's DNA, and builds on our
ongoing commitment to exploit broadband and mobile platforms to engage
audiences, offering them wider access to and involvement in our programmes.
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"Now, we're beginning to put a new generation
of media and technology-aware viewers in the driving seat of new
comedy content."
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Executive producers are Kenton Allen and Cheryl
Taylor.
The bbc.co.uk/comedysoup website is produced by Vicky
Dolan.
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PA
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