Category: Asian Network
Date: 17.02.2006
Printable version
Award-winning DJ Bobby Friction is to present a regular evening show on the 大象传媒 Asian Network from May.
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Bobby's new week-night show will be at the forefront of a new specialist-edged Asian Network, and represents a radical change in the station's approach to an increasingly multi-genred British-Asian music scene.
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The show - Monday, Tuesday, Thursday and Friday evenings from 10.00pm to 1.00am - draws heavily on Friction's position as a key figure in the music industry, and will see a distinct change in music policy, style and structure from the current 'Late Night' format.
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The Asian Network will be providing an unparalleled platform for breaking British-Asian beats.
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Bobby Friction - who has a weekly slot on 大象传媒 Radio 1 - is a hugely influential figure on the Asian club scene and a sought after broadcaster with wide appeal to Asian youth.
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He won a Sony award in 2005 for his documentary on the last General Election.
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Bobby has broadcast widely on the Asian Network and has brought his infectious presenting style to the album chart and recently The Mix.
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He starts his new slot in May, amidst a revised Asian network schedule.
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Bobby said: "I'm really happy but more importantly proud to have been taken on to this pivotal role and show on the Asian Network.
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"My job along with all my peers on the station will quite simply be to make the Asian Network the home of British Asian music."
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Asian Network Controller Bob Shennan said: "This shows the scale of the ambition that we have added Bobby to a very strong new line-up on the station.
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"I think the network can be one of the key radio youth brands around.
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"Bobby is a fantastic broadcaster and a key part of our new music strategy championing the best of new British Asian talent."
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You can listen live to the 大象传媒 Asian Network via DAB digital radio, digital television, online at bbc.co.uk/asiannetwork and on MW frequencies in the Midlands.
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