Category: World Service
Date: 17.02.2006
Printable version
大象传媒 Hindi makes the Indian economy accessible to listeners when it tours Bangalore, Kalinganagar, Muzaffarpur and Pune as well as the states of Punjab and Uttar Pradesh in the run up to the budget.
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Audiences are invited to quiz a panel of experts on the economy when the 大象传媒 Hindi interactive road show visits their region.
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The Aapki baat: Aap ke beech (Your views directly from you) roadshow will be broadcast live over four Sundays from 19 February from 20.00 IST.
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The latest roadshow video clips, text reports and pictures will also be available on bbchindi.com.
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Head of 大象传媒 Hindi, Achala Sharma, said: "The Aapki baat: Aap ke beech roadshow will give us an even greater opportunity to interact with our audiences in India's heartland.
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"With the budget announcements to be made at the end of February, we aim to create a forum for listeners, giving them the opportunity to ask some pertinent questions.
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"This is important because listeners sometimes find issues surrounding the budget and economic policies, cloaked in jargon and figures.
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"大象传媒 Hindi is making an attempt to lift this cloak by letting ordinary people quiz our panel of experts and voice their views on what the economic transformation of India means to them."
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The Aapki baat: Aap ke beech roadshow kicks off in Kalinganagar in Orissa on Sunday 19 February where 大象传媒 Hindi will engage its audiences in discussion about reforms and whether they generate jobs.
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The roadshow continues in Bangalore in Karnataka on Sunday 26 February where discussion will centre on whether outsourcing jobs from big western companies is a tool to employ a skilled workforce as cheap labour.
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On Sunday 5 March audiences in Pune in Maharashtra can share, live on-air, their views on how India is attempting to reverse the brain drain from the country.
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And on Sunday 12 March 大象传媒 Hindi will interact with audiences in Muzaffarpur in Bihar to discuss whether foreign investment is good or bad.
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In the final roadshow on Sunday 19 March listeners in the states of Uttar Pradesh and Punjab will have the opportunity to express their views on the effect of economic reforms on agriculture.
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Notes to Editors
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大象传媒 Hindi programmes are produced from studios in London and New Delhi and are set in a rolling format, with news, current affairs and features.
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The interactive morning and evening programmes, Aaj Ke Din and Aaj Kal, bring the 大象传媒 Hindi listeners news, analysis and interviews on a range of issues, from current affairs and careers to showbiz and sports.
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大象传媒 Hindi is available on shortwave and medium wave radio and via cable television.
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Hindi speakers across the world can access 大象传媒 Hindi programmes in text and in audio at the 24/7 site bbchindi.com.
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