Category: 大象传媒
Date: 14.03.2006
Printable version
On behalf of the 大象传媒, Chairman Michael Grade today welcomed the White Paper and
draft Charter and Agreement saying they marked a significant milestone in the
process of 大象传媒 Charter review and signalled radical reform of the 80 year old
institution.
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He also welcomed the Government's re-confirmation of its decision last year to
renew the 大象传媒's Charter and to continue licence fee funding of the Corporation
until 2016, recognising the 大象传媒 as the cornerstone of public service broadcasting
in the UK now and through digital switchover.
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Michael Grade acknowledged that the Government's White Paper required the 大象传媒 to
make radical changes to the way it operates to satisfy licence fee payers and the
wider media industry.
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He emphasised that, in delivering its public service
remit, the 大象传媒 must deliver public value to the benefit of the nation as a whole,
and to the individuals who pay for 大象传媒 services through their licence fee.
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Michael Grade said: "On behalf of the 大象传媒 I welcome the White Paper because the structural changes it
demands will ensure the continuing independence of the 大象传媒.
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"The new governance
model lays on the Trust a duty to represent the interests of the licence fee
payers both as paymasters of the 大象传媒 and as consumers with an interest in wider
choice.
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"An overhaul of the 大象传媒's governance to a modern structure that serves the
licence fee paying public is long overdue.
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"Promises of delivery and sincere
words of assurance are no longer enough: the 大象传媒 has to demonstrate sustained
commitment.
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"The 大象传媒 must operate only in the public interest, ensuring value for money and
high quality output.
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"But in doing so, the 大象传媒 accepts it has a responsibility to
take account of its potential impact on the wider market and to demonstrate
through transparent decision-making processes how it delivers public value to the
United Kingdom.
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"The new 大象传媒 Trust - separated from 大象传媒 management - will be
equipped to make this a reality.
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"The new system of service licences and purpose remits will ensure expectations
and measures of performance are clear and consistent.
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"The Trust will work with
Ofcom to deliver assessments of market impact in which all parties can be
confident."
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Michael Grade said that the public would judge the success of the structural
changes by the range and quality of services and programmes the 大象传媒 provides:
"In the end all these structural changes are designed to deliver the highest
quality and the most innovative programmes for audiences.
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"Those appointed as
Trustees will be the champions of licence fee payers, and ensure that decisions
made on their behalf are rooted in evidence that demonstrates delivery of
audience expectations or wider public value."
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The 大象传媒 Director-General, Mark Thompson, said the new governance arrangements would
provide a robust framework for the 大象传媒 to operate within, and greater clarity of
expectations allowing the Corporation to concentrate on its core purpose of
providing programmes and services that inform, educate and entertain.
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He also
said that his management team had already embarked on a programme of change,
including efficiency measures to deliver greater investment into programme-making.
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Mark Thompson said: "The public purposes set out in the White Paper are a clear remit for the 大象传媒 to
deliver, but achieving them will be a challenge and not a simple box-ticking
exercise.
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"The 大象传媒 is passionate about quality content and we want to deliver on
every appropriate platform programmes that are innovative, distinctive and
entertaining.
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"We are developing a creative strategy that will be the 大象传媒's
creative blueprint for the next Charter and set the UK's benchmark for quality
content.
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"The efficiency savings we are implementing will release more of the
public's licence fee into the services they are paying for and help deliver the
expectations they have clearly communicated through the Charter review process
outlined today in the Government's White Paper."
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Notes to Editors
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1. Guide to key elements of new 大象传媒 Trust
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a. Purpose remits
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The White Paper sets six public purposes for the 大象传媒.
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The Trust is required to
develop purpose remits which set out the priorities for each purpose and say how
performance will be judged, and to consult publicly in the course of developing
them.
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This is a new requirement. Preparatory work will begin although the purpose
remits will be a matter for the Trust to decide.
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b. Service Licences
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Service Licences are required for each of the 大象传媒's UK public services.
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The
licences must define the scope of the service, its aims and objectives and other
important features.
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They must make clear how the service will contribute to the
public purposes and include indicators against which the Trust can monitor
performance.
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The Trust must ensure that these indicators take into account the
views of Licence Fee Payers.
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A framework document was published by the 大象传媒 Governance Unit for consultation in
October 2005.
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Further preparatory work will be conducted by the Governance Unit
over the summer, in order to ensure the Trust can take decisions on Service
Licences as soon as possible.
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c. Public Value Test (PVT)
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Any proposals for a new public service or significant change to the 大象传媒's
existing public services must be subject to a Public Value Test, overseen by the
Trust.
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The PVT involves a Public Value Assessment (PVA), conducted by the Trust,
and a Market Impact Assessment (MIA).
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The MIA will be overseen by a Joint
Steering Group comprising Ofcom, 大象传媒 and possibly independent members.
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Ofcom
will undertake the MIAs in line with a methodology agreed by Ofcom and the 大象传媒.
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The Trust will then consider the outcomes of the PVA and MIA and reach a
decision.
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The Governance Unit published the methodology for the PVT - subject to the
Government's White Paper - in October 2005.
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The Governance Unit will undertake
preparatory work in this area including with Ofcom in advance of the Trust.
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d. Fair trading and competition
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The Trust must develop a new Fair Trading Policy which will be more specific than
the 大象传媒's existing Fair Trading Commitment and will apply to all of the 大象传媒's
activities.
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The Trust must also publish Competitive Impact Codes covering
aspects of public service activity that could raise significant competition
issues.
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The Trust is must take account of Ofcom codes when doing so, must
consult publicly on draft codes, and must review them at least every three years.
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The Governance Unit will begin preparatory work in this area and gather evidence
in order to inform the Trust's decisions.
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e. Criteria for 大象传媒 commercial services
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The Agreement sets out new governance arrangements for the commercial services.
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The Executive Board will be responsible for oversight of the commercial services.
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The Trust must set up and publish procedures for the approval of commercial
services, ensuring that the four criteria set out in the Agreement are applied.
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f. Trust Accountability to licence fee payers
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The Trust must consult publicly on key policies - such as fair trading and
accountability, and on the 大象传媒's public service remits, services licences and,
through the public value test process, on changes to services.
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Subject to the Trust's approval, further plans for engaging directly with licence
fee payers include:
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Regular public meetings around the UK (like those held since July 2005 in
London, Glasgow, Cardiff and Belfast)
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Dedicated website
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Regular public survey of 10,000 licence fee payers
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Annual meeting with 大象传媒 management to review specifically the results of
the audience survey
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2. Process of Charter review
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The Government launched its Charter review process with a public consultation in
December 2003.
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The 大象传媒 published its contribution to the debate about the 大象传媒's
future role, Building Public Value, in June 2004.
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The Government published its
Green Paper in March 2005 which included some firm policy decisions relating to
the Charter, licence fee funding and governance.
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The Secretary of State also
announced she had invited Michael Grade to become the first Chairman of the
Trust.
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The 大象传媒 responded to the Green Paper formally in May 2005.
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Once
finalised, the Charter and Agreement will be the legal documents that enshrine
the 大象传媒's remit and guide its operations for next Charter period.
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In October last year the 大象传媒 published - for the first time ever - its case for
the next licence fee settlement.
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The Government will decide on the level of the
licence fee later this year.
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大象传媒 Press Office
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