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This is what we do - new campaign
for 大象传媒
The 大象传媒 is launching a new brand TV marketing campaign which will demonstrate the extreme lengths its staff go to every day to produce quality programming for its audience.
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The campaign - the first of its kind since 1997's Perfect
Day - will feature real life examples of extraordinary 大象传媒 achievements,
large and small.
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Each trail will feature a different story demonstrating
the passion and commitment of individuals working for the organisation - punctuated
by the simple endline - This is what we
do. 听
Four trails will launch on Saturday 25 March:
听 - Kabul tells
the story of John Simpson and his news team's
struggle to broadcast the fall of the Afghan capital when a lorry
carrying satellite equipment broke down in the mountains.
Instead
of assuming defeat the team dismantled the satellites and put them
on donkeys - enabling them to arrive in Kabul 20
minutes before they were due to go live on air.
- The Office asks the audience:
"Who would commission a sitcom from someone who had never written,
directed or acted in one before?", before showing a classic
clip from the hit 大象传媒 TWO sitcom.
- Wall shows a 大象传媒 cameraman in action
during a conflict between Iraqi and British troops.
- Snow Leopard tells
the story of the search for an animal rarely caught on camera
- and the efforts that were made to get it on film for 大象传媒
ONE's Planet
Earth.
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Helen Kellie, Head of Brand and
Planning at the 大象传媒, said: "What truly sets
the 大象传媒 apart is the extraordinary lengths our people go to to get
great content for our audience. This campaign shows the public
some of that magic." 听
The campaign, which was developed for the 大象传媒 by Fallon, uses existing behind-the-scenes
footage - no director or production company was required or involved.
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大象传媒 Press Office
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