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Doctor Who TARDISODES - travel with the Time Lord
Doctor Who viewers are in for an extra treat when the new series launches next month.
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In addition to watching 13 new, gripping and exciting adventures - with David Tennant as the Doctor and Billie Piper as Rose - viewers will be given the opportunity to download 13 60-second mini-episodes via their mobile phones, or stream them on broadband as part of the 大象传媒's TV Plus trials.
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The TARDISODES, which are part of the 大象传媒's trials exploring ways of broadening the output of leading brands, offer the audience an exclusive insight into what's going on in the Doctor Who universe that week.
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These individual and unique downloads will be available on Saturdays after the main show has gone out.
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They will include footage that won't be seen on TV, and back story about the characters and adventures coming up inthe next episode - from meeting the Cat Women who can cure all illnesses, joining Mickey as he discovers some alien activity in a local school, to witnessing the Cybermen upgrade process! 听
Jana Bennett, 大象传媒 Director of Television, says: "What better way of travelling with the Time Lord than to have a TARDISODE come to you on your phone or PC?
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"The TARDISODES are an exciting development, delivering mini-episodes which will let viewers access the vortex and explore new worlds before the Doctor arrives himself.
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"We know that there is a huge appetite for Doctor Who and we want to make the whole experience bigger and better for viewers.
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"These TV Plus trials will continue to help us understand more about the different ways in which viewers want to enjoy Doctor Who."
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Created by the team behind Attack of the Graske, the highly successful Christmas interactive mission, the mini-episodes will have the same high quality elements as the main show.
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TARDISODES co-producer Jo Pearce says: "Our aim, when planning the development of all these projects, is to make the interactive content around Doctor Who series two compelling, exciting and intriguing as well as enticing a broader audience to Doctor Who by positioning it on different platforms."
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The mini-episodes are written by Gareth Roberts and directed by Ashley Way. Executive Producers are Russell T Davies and Julie Gardner (Head of Drama, 大象传媒 Wales). Producers are Sophie Fante and Jo Pearce.
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Made in Cardiff, by New Media and 大象传媒 Wales, the TARDISODES are part of the 大象传媒's TV Plus pilots, offering audiences a new way of engaging with 大象传媒 TV programmes to enhance their viewing experience.
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The pilots include preview clips on mobile phones, programme premieres on broadband a week ahead of their TV transmission, and a rich interactive experience on-demand through broadband and digital TV.
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Doctor Who returns to 大象传媒 ONE in April.
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Notes to Editors
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From 1 April the audience can text the word TARDIS to 81010 to subscribe to the service.
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The user will then be sent a text message with a link to the download (this text will cost between 12 and 15p).
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They will then be asked to bookmark the link and to come back every Saturday at the end of the Doctor Who programme to see the new TARDISODE.
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If the user does not have a compatible handset they will be told before they download the content and asked to go to the Doctor Who website to watch the TARDISODE.
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The 大象传媒 does not charge for its mobile content.
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However, the operators charge for using the internet on your phone and for the text messages to access the service will apply.
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Costs vary from operator to operator. Operators may charge for time spent browsing or amount of data downloaded.
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Registering for the service is simple, participants will be asked to subscribe via text message and then will receive a weekly alert to inform them new content is available.
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In order to download to your mobile phone you must have access to the web and once you have downloaded the content it's yours to keep.
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Total audience for Attack of the Graske via the red button was 496,000, with an average of 41,000 requests per week to play the game on the Doctor Who website.
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CP/JS2
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