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TransformAsian - a new era for
大象传媒 Asian Network starts here
April 2006 sees the most far reaching changes to the 大象传媒
Asian Network since it launched as a national station in October 2002.
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The Asian Network will offer listeners a changed schedule from April, with new presenters backed by some of the finest editorial talent in broadcasting.
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Sonia Deol on the 大象传媒 Asian Network
From Monday 24 April 2006
Weekdays 6.00-9.00am 听
Sony Award winning broadcaster Sonia Deol brings her lively
style to the new breakfast programme. Sonia has worked widely in radio and television,
including reporting on Network East on 大象传媒
TWO.
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She comes to her new show from
the Asian Network's morning phone in programme. 听
Anita Rani on the 大象传媒 Asian Network
From Monday 24 April 2006
Weekdays 9.00am-noon
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Anita Rani takes over the reins of the compelling Asian Network phone-in programme exploring the views of listeners across politics, religion, cultural issues and celebrity culture. Anita has previously filled in on the programme and brings extensive television experience through presenting Desi DNA on 大象传媒 TWO.
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Update
From Monday 15 May 2006
Weekdays 12.00-12.30pm 听
From our Newsroom in Leicester, Rozina Sini leads a team of journalists presenting Update. The programme has a new style of urban journalism for an urban listenership.
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Nikki Bedi on the 大象传媒 Asian Network
From Monday 15 May 2006
Weekdays 12.30-4.00pm 听
Nikki Bedi is a well known face in the Brit Asian entertainment scene. She has wide experience of the Bollywood world through presenting work on television.
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Nikki moves from Drive on the Asian Network to take
up the presentation duties on the afternoon show from 12.30pm weekdays.
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In a completely new programme, afternoons will see
the best of British and world Asian culture in the arts and the entertainment
world with top guests and discussion. The show features the daily
soap Silver Street. 听
Adil Ray on the 大象传媒 Asian Network
From Monday 15 May 2006
Weekdays 4.00-7.00pm
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Adil Ray is a huge figure in British Asian music and entertainment. His work
in radio and television includes reporting for 大象传媒 TWO's Desi
DNA.
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Adil
brings his personality to drivetime which will include a mix of journalism
and the best of music and entertainment. 听
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Language Programming
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The 大象传媒 has provided South Asian speech radio for over 30 years. The Asian Network will offer a new youthful and contemporary take on broadcasting in the languages of Mirpuri, Bengali, Gujarati, Hindi Urdu and Punjabi.
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Salaam Namaste UK
From Monday 15 May 2006
Weekdays 7.00-8.00pm
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Salaam Namaste UK is the new weekday Hindi Urdu programme.
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It will offer the best of news, views, discussion and celebrity interviews in Hindi Urdu with former Breakfast presenter Gagan
Grewal.
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Regional Languages
From Monday 15 May 2006
Weekdays 8.00-10.00pm 听
In
Mirpuri, Bengali, Gujarati, Punjabi and Hindi Urdu languages. 听
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New Music Programming on the Asian Network
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Friction on the 大象传媒 Asian Network
From Monday 15 May 2006
Monday, Tuesday,
Thursday, Friday 10.00pm-1.00am 听
Bobby Friction's late night programme will have the best of new British Asian music.
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The show will draw on Friction's position as a key
figure in the Brit Asian scene, and will see a distinct change in
music policy, style and structure from the current 'Late Night' format.
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Friction will provide an unparalleled platform for
breaking British-Asian artists. 听
Weekends
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This will see a range of new programmes showcasing the best of British Asian music genres including:
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Saturday afternoon's Asian Network Chart (1.00-3.00pm)
selected by show feedback and listener response.
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Saturday Nights (6.00pm-2.00am)
will see a range of new DJs bringing Desi, Leftfield, Hip Hop, and Chill.
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Asian Network Publicity
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Notes to Editors
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You can listen live to The 大象传媒 Asian Network via DAB
radio, online at bbc.co.uk/asiannetwork on
MW frequencies in the Midlands and via digital television on the
following channels; Sky Digital 0119, Telewest & Broadband 912, NTL
867 and Freeview 709.
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