Category: 大象传媒
Date: 16.05.2006
Printable version
The 大象传媒 announces today that it is looking to acquire the services of a small
roster of suppliers to provide strategic and creative content for its priority
marketing campaigns commencing on 1 January 2007.
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This will be the result
of a formal review of the 大象传媒's current Advertising Roster, a review which is
required to satisfy the 大象传媒's fair trading responsibilities.
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Suppliers will be required to work across the 大象传媒's public service portfolio
including 大象传媒 ONE, 大象传媒 TWO, its Digital Channels, Radio Networks and other New
Media Services.
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Successful suppliers will work with the 大象传媒's Marketing
Department to deliver communications plans and creative content for specific
marketing campaigns.
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Campaigns will predominantly utilise the 大象传媒's own media - including TV, radio
and online - with occasional use of external media such as posters and press
advertising.
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The suppliers will have overall responsibility for successful delivery of the
campaigns, however, production of TV and radio executions will be exclusively
produced by the 大象传媒's preferred supplier in this area, Red Bee Media.
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Interested agencies need to apply via bbc.co.uk/supplying - see the link on the right-hand side of this page.
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The selection process will be completed by the end of the year.
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大象传媒 Press Office
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