Category: Radio
Date: 30.05.2006
Printable version
大象传媒 Radio 1's website is attracting a record one million users every week, new figures reveal.
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大象传媒 online statistics for April show Radio 1 bucked the usual download trend in web traffic over the Easter period, averaging a record 1.1 million weekly unique user agents.
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One key driver of traffic was Colin Murray's 'big gay disco dance' video that was watched 368,000 times via the site (and more than a million times via third-party video sharing website YouTube).
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大象传媒 Radio 3 also had a good online
Easter thanks to Ring in a Day -
a whole day devoted to a broadcast of Wagner's Ring cycle. There were 29,000
requests for the live broadcast and an additional 38,000 for the on-demand streams.
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大象传媒 6 Music smashed its daily unique user record on 30 March, attracting an unprecedented 55,000 visitors in 24 hours.
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The key driver was Pretty
Ancient, the network's celebration of 30 years of punk, including a 'How Punk are You?' quiz, which was accessed 29,000 times on the day.
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The number of downloads of programmes in the 大象传媒's Download and Podcast Trial grew by more than a million for the second consecutive month, totalling 3.9 million for April. The growth was largely due to the increase in the number of programmes available.
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