Press
Releases |
 |
 |
大象传媒 Sport website and 大象传媒i post record figures for the World Cup
The busiest two weeks in the football
calendar has driven mass consumption of the 大象传媒's World Cup website
(bbc.co.uk/worldcup) and 大象传媒i with both services experiencing record
levels of usage during the World Cup.
听
The 大象传媒 World Cup website has received 200 million page impressions* in its first fortnight, with around three million unique users accessing bbc.co.uk/sport every day.
听
Additionally broadband streaming has been a technical
and viewing success with more than 1.7 million requests** for the
live games.
听
On digital TV a further 4.6 million*** viewers have accessed 大象传媒i during the World Cup. With a week and a half to go both these interactive and online figures are expected to rise further still.
听
大象传媒 Director of Sport Roger Mosey said: "大象传媒 Sport said from the start this would be a World Cup in which we offered unprecedented choice - different
platforms, new technology and an increasing range of options for viewers and
listeners.
听
"These figures show we've done just that, and
the audience are loving it."
听
Since the tournament began there have been more than 200 million page impressions
on the 大象传媒's World Cup site.
听
During the working week, when traffic has been
at its busiest, the site has been averaging 14.9 million impressions and
peaked at 16.6 million on Thursday 22 June.
听
This World Cup is the first major football tournament where UK online users have been able to access games over broadband.
听
There have been over 1.7 million requests for the 大象传媒's matches on broadband in the first fortnight of the World Cup, with the average match being viewed by 75,157 viewers and a daily average of 144,052 requests.
听
The most watched match was the opening fixture on Friday 9 June between Germany
and Costa Rica, which attracted 153,909 requests.
听
The other games which pulled in over 100,000 requests
were: England v Paraguay (10 June), Serbia & Montenegro v Holland
(11 June), USA v Czech Republic (12 June), South Korea v Togo
(13 June), Argentina v Serbia & Montenegro
(16 June) and the combined 3.00pm games of Czech Republic v Italy
and Ghana v USA (22 June).
听
大象传媒i's red button service has also been a huge success, with 4.6 million digital satellite viewers hitting the red button during the World Cup.
听
This makes it the 大象传媒's best-ever interactive
service after the 2004 Summer Olympics, when nine million digital
satellite viewers hit the red button - although it should be noted
that the Summer Olympics are more suited to interactivity given the
large number of other sports that can viewed through the red button.
听
This year's World Cup has already beaten the 2006 Winter Olympics for interactivity
(4.3 m dsat), last year's Wimbledon (4.4 m dsat) and the 2002 World Cup (4.0
m dsat).
听
Over one in four (26%) digital satellite viewers
in the UK have accessed 大象传媒i during the World Cup and of them nearly
70 per cent have spent more than three minutes using the service.
听
* All bbc.co.uk figures correct as up to Friday 23 June 2006
** All bbc.co.uk broadband viewing figures correct
as up to Friday 23 June 2006
*** All 大象传媒i figures correct as up
to Sunday 25 June 2006
听
LF/PD
|
Printable version