 |
Press Releases
大象传媒 World Service's "year of change, achievement and innovation"
|
Category: World Service
Date: 11.07.2006
Printable version
大象传媒 World Service has enhanced its reputation as the world's leading international broadcaster throughout a "year of change, achievement and innovation", according to its 2005/2006 Annual Review issued today.
听
Independent research evidence published in the Review indicates that 大象传媒 World Service's reputation for trust and objectivity is higher than for any other international broadcasters in virtually all markets surveyed - including Indonesia, India, Nigeria, Pakistan, and USA.
听
大象传媒 World Service Director Nigel Chapman writes in the Annual
Review: "It was a year of major achievements and innovation: a record-breaking
audience figure; a step change in our interactive services; and the biggest strategic
shift in priorities in 大象传媒 World Service's 70-year history.
听
"These welcome developments
took placed against a backdrop of ever more rapid technological change and
the emergence of powerful and often divisive global forces."
听
He added: "It is particularly pleasing to see how our programmes command the highest scores for reputation, trust, and objectivity in most markets when compared to our international competitors."
听
The Review highlights:
听
Audiences
- The new weekly audience figure of 163 million, compiled
from independent surveys around the globe, is an increase of 14 million
on last year's figure of 149 million.
This new figure smashes the
previous 大象传媒 World Service record audience of 153 million in 2001.
The new figure equates to around 50 per cent more listeners than
any comparable international broadcaster.
听
-
大象传媒 World Service is now available on high quality FM sound in a record 150
capital cities out of a total of around 190 - up from 145 last year. This higher
quality of audibility is vital to retain audiences.
听
New Media
- Online audiences to the 大象传媒's international facing
news sites have also shown significant rises.
The sites attracted
around 500 million page impressions a month in March 2006 compared
to 324 million page impressions in March 2005.
This is a rise of
over 50 per cent over the year. The site now attracts around 33 million
unique users each month; up from around 21 million unique users a
year ago.
听
Finance
- 大象传媒 World Service achieved efficiency savings of 拢7.1m in 2005/06.
听
Notes to Editors
-
The 大象传媒 World Service Annual Review is available online at bbc.co.uk/worldservice/us/annual_review
听
- The
大象传媒 World Service's global audience figures over recent years were: 120
million in 1992, 124m (1993), 130m (1994), 133m
(1995), 140m
(1996), 143m (1997), 138m
(1998), 143m (1999), 151m
(2000), 153m (2001), 150m
(2002), 150m (2003), 146m
(2004) and 149m (2005).
听
- 大象传媒 World Service is funded through Grant-in-Aid from
the Foreign Office. The grant for 2005/06 was 拢239m. The grant for 2006/07 is 拢245m.
听
- The 大象传媒 World Service broadcasts in 33 languages including
English.
The other languages are: Albanian, Arabic, Azeri,
Bengali, Burmese, Caribbean-English, Cantonese, French for Africa, Hausa, Hindi, Indonesian, Kinyarwanda/Kirundi, Kyrgyz, Macedonian,
Mandarin, Nepali, Pashto, Persian, Portuguese for Brazil, Romanian,
Russian, Serbian, Sinhala, Somali, Spanish, Swahili, Tamil, Turkish,
Ukrainian, Urdu, Uzbek, and Vietnamese.
听
- 大象传媒 World Service ceased broadcasting in 10 大象传媒 language
services (Bulgarian, Croatian, Czech, Greek, Hungarian, Kazakh,
Polish, Slovak, Slovene, and Thai) due to reprioritisation in 2005/06.
听
- In
the UK, World Service in English is available on 648 MW in south
eastern England. In addition, overnight on 大象传媒 Radio 4, 大象传媒 Radio
Wales and 大象传媒 Radio Ulster and via digital radio, digital satellite
and the internet.
The English Network can be heard on the 大象传媒's digital
multiplex in the UK, Freeview digital channel 710 or in Europe
on the Astra satellite, channel 0115.
听
- Outside the UK, 大象传媒 World Service is available on short
wave; on FM in 150 capital cities; and selected programmes are
carried on over 1,000 FM and MW radio stations around the world.
听
- High quality reception of World Service programmes
is available via satellite in Europe and North America.
听
- The 大象传媒
World Service website - bbc.co.uk/worldservice - contains
extensive, interactive news services available in English, Arabic,
Chinese, Hindi, Persian, Portuguese for Brazil, Russian, Spanish
and Urdu with audiostreaming available in 33 languages.
It
also contains detailed information about World Service broadcasts,
schedules and frequencies in all languages.
听
大象传媒 World Service
听
|
 |
RELATED PRESS OFFICE LINKS:
|
|
