Category: Radio; Five Live; New Media
Date: 28.07.2006
Printable version
大象传媒 Radio Five Live's World Cup coverage brought a record 2.1 million unique user
agents to the network's website during June 2006.
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The total was almost double May's figure and helped the station buck the seasonal
downward trend in web activity.
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Interactive highlights during the month included:
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Goalfinger, an online World Cup
trivia game which generated over a million page impressions;
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video diaries from
presenters including Nicky Campbell, Adrian Chiles and Peter Allen which were
viewed 10,000 times;
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and mobile phone images of presenters off-air, uploaded to
the site, that attracted 400,000 views.
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Visitors to the site listened to nearly two million hours of live radio online
during the month - nearly three times higher than the same time last year - tuning in to sports coverage and other big draws, such as Prime Minister Tony
Blair co-presented football phone-in, 606.
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Five Live's sister station, 大象传媒 Five Live Sports Extra, saw its web traffic climb by
21% in a bumper month of live sports coverage.
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The digital-only network attracted
235,000 unique user agents who consumed more than 700,000 hours of live football,
tennis, cricket, golf, rugby and motor racing during June.
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Notes to Editors
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Figures for online listening in June 2006 are available in PDF format on the right hand side of this page.
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