Category: TV Entertainment; 大象传媒 ONE
Date: 25.08.2006
Printable version
大象传媒 TWO's hit business entertainment programme, immortalised by Sir Alan Sugar's famous catch phrase 'You're fired', is to move to 大象传媒 ONE when it returns in the New Year.
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Following the runaway success of the first two series, The Apprentice - produced by talkbackTHAMES - will move to 大象传媒 ONE while The Apprentice: You're Fired, the complementary show presented by Adrian Chiles, will move to 大象传媒 TWO from 大象传媒 THREE.
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Roly Keating, Controller of 大象传媒 TWO, says:
"This move is a natural evolution for a great show and reinforces 大象传媒 TWO's reputation as the home of great hits.
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"We've been proud to help build The Apprentice into one of the most talked-about and successful series of recent years.
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"We look forward to continuing to be part of The Apprentice experience with You're Fired and to nurturing other powerful business entertainment formats such as Dragons' Den."
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Peter Fincham, Controller of 大象传媒 ONE, says:
"I'm delighted that The Apprentice is coming to 大象传媒 ONE. It's a strikingly modern and highly compelling series which audiences love, and it's made an unlikely but utterly watchable star out of Sir Alan Sugar. It'll be a real treat for 大象传媒 ONE viewers."
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Jana Bennett, 大象传媒 Director of Television, says:
"With creativity and flair, 大象传媒 TWO has successfully grown The Apprentice into a show with mass reach and appeal.
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"I now believe that it is time for it to fully flourish on the main stage of 大象传媒 ONE. It's very rewarding to see shows grow and find new audiences across the television portfolio in this way."
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Lorraine Heggessey, CEO of talkbackTHAMES, says:
"Moving to 大象传媒 ONE is a huge accolade for Sir Alan and the production and we're thrilled to be bringing a business programme to the wider audience of 大象传媒 ONE."
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The first series of The Apprentice transmitted from February 2005 drawing an average audience of 2.5 million and 11% share of the available audience, peaking at 3.8 million and 17% share for the final programme.
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Series two, which transmitted from February 2006, gained an average audience of 4.4 million and 19% share, peaking at 6.0 million and 27% for the final show.
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JF/LD
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