Category: World Service
Date: 12.09.2006
Printable version
大象传媒 Hindi service's websitebbchindi.com has launched its first internet magazine, 大象传媒 Patrika, with a very special guest editor - the legendary actor and film-maker Dev Anand.
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Incorporating all the regular features that used to be part of the website's Entertainment index, 大象传媒 Patrika also carries a range of original material, including stories, poetry and interviews.
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Editor of bbchindi.com Salma Zaidi explains: "We want to attract new users to our online site, and with 大象传媒 Patrika we can widen its scope to include features and thought-provoking articles which, we hope, will engage users looking for something more than just Bollywood and fashion.
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"bbchindi.com will invite well-known names to write for 大象传媒 Patrika and, to ensure it constantly feels fresh and lively, we will have a new guest editor every three months.
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"Dev Anand is a perfect example. He is an acclaimed living legend with decades of expertise entertaining and informing the public. He also has a keen eye for the issues concerning Hindi-speakers across the world."
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Dev Anand says: "My association with the 大象传媒 goes a long way. I was first interviewed by the 大象传媒 in the Fifties. When bbchindi.com approached me to be a guest editor for 大象传媒 Patrika, I was pleasantly surprised.
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"I have played innumerable roles in my lifetime, but never that of an Editor. There is something that is common between 大象传媒 and myself. I have never copied anyone and in that regard I am 'exclusive'. And so is the 大象传媒.
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"Apart from this, I have always accepted challenges and I feel 大象传媒 Hindi Online has also been doing this all the time."
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Notes to Editors
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大象传媒 Hindi programmes are produced from studios in London and New Delhi and are set in a rolling format, with news, current affairs and features.
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The interactive morning and evening programmes, Aaj Ke Din and Aaj Kal bring 大象传媒 Hindi listeners news, analysis and interviews on a range of issues, from current affairs and careers to showbiz and sports.
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大象传媒 Hindi is available on short-wave and medium-wave radio transmitters and via cable television.
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Hindi-speakers across the world can access 大象传媒 Hindi programmes in text and in audio at the 24/7 site bbchindi.com.
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大象传媒 World Service
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