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Saving Planet Earth - the chance to make a difference
Latest information about Saving Planet Earth [09.03.2007]
A host of celebrities join Sir David Attenborough, Alan Titchmarsh and the world-renowned 大象传媒 Natural History Unit (NHU) to help save endangered animals in 大象传媒 ONE's blockbuster Saving Planet Earth.
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Commemorating the 50th anniversary of the NHU and running over two weeks, the show kicks off on 大象传媒 ONE next year with an hour-long launch programme hosted by David and Alan.
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Using previously unseen sequences from 大象传媒 ONE's smash-hit series Planet Earth, David Attenborough explains how the destruction of crucial habitat is affecting the future of many of the planet's species.
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David said: "Some scientists suggest that up to a quarter of animal species could be extinct by 2050. But it's not too late - you can be involved in Saving Planet Earth.
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"If you are a child, this is your future. If you're a parent, it's your legacy. The time to act is now."
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And each day a celebrity will highlight the plight of a threatened animal with the series culminating in a live fund-raising extravaganza raising cash for UK-based charities involved in global conservation.
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Celebrities will be highlighting the plight of rhinos hunted for their horns; turtles whose eggs are stolen; orang-utans suffering from the deforestation of their habitat; crocodiles endangered by hunters; as well as elephants, tigers, sharks and albatrosses, who are threatened by the destruction of their habitats and poaching. 听
Commenting on the challenge, Alan Titchmarsh said: "Saving Planet Earth might seem a hugely ambitious aim, but it is something that can start in your own back garden.
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"It's vitally important that we cherish our natural heritage and, as custodians of the present, hand on our rich inheritance to future generations.
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"Only then can we be sure that our world will survive and flourish. It really is possible."
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大象传媒 Director of Television Jana Bennett said: "This major event will engage audiences in new ways, so that they can get involved and make a real difference to endangered species and habitats, drawing on all the expertise of the National History Unit."
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Saving Planet Earth will also feature on 大象传媒 TWO, C大象传媒, bbc.co.uk and Nations and Regions programming.
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On C大象传媒, lucky young viewers will have a chance to win a trip of a lifetime filming endangered animals.
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In the Nations and Regions of the UK, a host of celebrities will explore the plight of endangered wildlife in their own areas.
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The programmes will offer practical advice on how viewers can make a difference and play their part in Saving Planet Earth.
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From basking sharks in the South West of England to eagles in Scotland, some of the UK's best-known faces, including Dick Strawbridge, Chris Ryan, Toyah Willcox and Brian Blessed will be finding out what can be done to help them.
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