Category: Radio; Radio 3; New Media; Proms & Orchestras
Date: 03.10.2006
Printable version
A wide range of live events, including the Reading and Leeds festivals, the 大象传媒 Proms and Notting Hill Carnival, helped traffic to the 大象传媒's Radio & Music websites
climb to 8.7 million unique users in August.
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Five hundred and eighty thousand digital satellite viewers pressed red to watch highlights of the Reading
and Leeds festival during the last week of August, making it the most popular Radio & Music
enhanced TV service of the year so far.
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The Proms helped 大象传媒 Radio 3 clock up a record 500,000 hours of on-demand listening
in August - outstripping live online listening for only the second month ever.
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More than 75,000 unique user agents logged onto the 大象传媒 Electric Proms website in August
generating almost 225,000 page impressions.
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The mobile (WAP) site generated an
additional 37,000 page impressions.
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1Xtra's Leeds and Notting Hill Carnival mini-site generated 775,000 page impressions
in August.
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The innovative online offering included photos sent in by users from
their mobile phones and videos shot by 1Xtra producers using 3G mobiles.
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Traffic to 大象传媒 Radio & Music's growing suite of blogs more than trebled last month,
generating almost 800,000 page impressions.
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Chris Moyles accounted for over half
of the traffic, whilst 大象传媒 Radio 3's Free Thinking blogs made an impressive debut,
generating more than 50,000 page impressions between them in their first four weeks
online.
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The 大象传媒 6 Music mobile (WAP) site generated a record 360,000 page impressions in
August which is almost a tenth of the traffic to its website.
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Notes to Editors
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Figures for online listening in August 2006 are available in PDF format on the right hand side of this page.
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