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Press Releases
大象传媒 World Service to launch Farsi TV for Iran
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大象传媒 World Service is to launch a television news and information service in the
Farsi (Persian) language for Iran, it was announced today. The service will complement the 大象传媒's existing Persian radio and online
services for Iran.
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The service is expected to launch early in 2008 and will be based in London.
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It
will initially broadcast for eight hours a day, seven days a week, from 17.00
to 01.00 hours - peak viewing time in Iran.
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It will be freely available to
anyone with a satellite dish or cable connection in the region.
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Funding for the new service was announced by UK Chancellor of the Exchequer
Gordon Brown in a speech this morning in London.
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This follows 大象传媒 proposals for
the service drawn up by senior 大象传媒 management.
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These were approved by the 大象传媒
Governors and submitted to the Foreign and Commonwealth Office (FCO) for their
consent as the 大象传媒 is obliged to do under the agreement with the FCO.
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The operating cost of 拢15m a year will be funded by the UK Government.
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This funding will be in addition to 大象传媒 World Service's existing grant-in-aid
funding from the UK Government and will have no impact on the current 大象传媒 World
Service portfolio of services.
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大象传媒 World Service Director Nigel Chapman said: "The 大象传媒's Persian radio and
online services are well-respected by Iranians, especially by opinion formers.
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"In Iran we are regarded as the most trusted and objective of all international
broadcasters for the way we provide impartial news and information about the
wider world and the crucial part Iran is playing on the regional and global
stage.
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"But television is increasingly dominating the way that millions of Iranian
people receive their news.
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"Therefore the 大象传媒 proposed to the Foreign Office
that we launch a television service in Farsi to complement our existing
independent news and information services for Iran on radio and online.
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"Like
all 大象传媒 services, the new television service will be editorially independent of
the UK Government.
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"I am delighted the 大象传媒 Farsi television service proposal has
been given the go-ahead," he adds.
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The 大象传媒's Farsi television service will draw upon the 大象传媒's un-matched
newsgathering resources.
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Broadcast at primetime in Iran, it will showcase
accurate, impartial, balanced news and analysis from a global perspective.
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It
will also show investigative current affairs programmes, alongside quality 大象传媒
factual, cultural and educational documentaries.
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The channel will cover international and major regional issues.
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It will also
carry multi-media discussion programmes and debates in conjunction with the
大象传媒's well-established and trusted Farsi radio and online services.
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The new 大象传媒 Farsi television service will:
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Be completely editorially independent in line with 大象传媒's long-held
reputation for impartial, trustworthy news reporting and analysis
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Meet the strong demand for a 大象传媒 Farsi television service expressed in
recent surveys where 73% of Iranians with satellite access say they
will definitely or are fairly likely to watch a 大象传媒 Farsi television service
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Make the 大象传媒 the only tri-media international news provider offering
Farsi language news and current affairs on television, radio and online
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Draw on 66 years of 大象传媒 experience covering the region in Farsi -
supported by the world's most extensive newsgathering operation: 250 news
correspondents reporting from 50 bureaux allowing a global rather than purely
regional perspective.
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Notes to Editors
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The 大象传媒's existing Persian radio service for Iran is available on shortwave,
medium wave or online.
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Limited independent surveys indicate around two million
Iranians listen to the 大象传媒 each week.
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It is well-respected, according to independent surveys. The 大象传媒 scores higher
with Iranians on trust and objectivity than other international broadcasters in
the country.
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大象传媒 Persian.com - the 大象传媒's international news website and the biggest internet
site in the Persian language - is the market leader in the field.
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It currently
attracts around 19 million page impression per month - the second highest level
of traffic among 大象传媒 language sites (after Arabic).
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However, access to the site
has been partially blocked in Iran, on the orders of the Iranian authorities,
since January 2006.
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大象传媒 World Service is an international radio and online broadcaster delivering
programmes and services in 33 languages.
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It uses multiple platforms to reach 163 million listeners globally, including
SW, AM, FM, digital satellite and cable channels.
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It has around 2,000 partner
radio stations which take 大象传媒 content, and numerous partnerships supplying
content to mobile phones.
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Its international online sites, which include audio and visual content and
offer users opportunities to debate world events, receive more than 650 million page
impressions, attracting around 35 million unique users, a month.
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大象传媒 World Service is funded through Grant-in-Aid from the Foreign Office. The
grant for 2006/7 is 拢245m.
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In October 2005, 大象传媒 World Service announced that it is to launch a publicly-funded 大象传媒 Arabic television service. This is set for launch in the autumn of
2007.
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The new Farsi television service is a further indication of the way 大象传媒
World Service is adapting to meeting changing audience needs. 听
大象传媒 World Service Press Office
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